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Publication
The meaning of a brand?: An archetypal approach
| Name: | Description: | Size: | Format: | |
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| 306.95 KB | Adobe PDF |
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Pedagogical Context
Citation
Xara-Brasil, D. Hamza, K. M., Marquina,P. (2018). The meaning of a brand?: An archetypal approach. Revista de Gestão, 25(1).