Publication
The meaning of a brand?: An archetypal approach
| dc.contributor.author | Xara-Brasil, Duarte | |
| dc.contributor.author | Hamza, Kavita | |
| dc.contributor.author | Marquina, Percy | |
| dc.date.accessioned | 2018-05-28T08:57:15Z | |
| dc.date.available | 2018-05-28T08:57:15Z | |
| dc.date.issued | 2018 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Xara-Brasil, D. Hamza, K. M., Marquina,P. (2018). The meaning of a brand?: An archetypal approach. Revista de Gestão, 25(1). | pt_PT |
| dc.identifier.doi | 10.1108/REGE-02-2018-0029 | pt_PT |
| dc.identifier.issn | 2177-8736 | |
| dc.identifier.uri | http://hdl.handle.net/10400.26/22985 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.title | The meaning of a brand?: An archetypal approach | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.title | REGE Revista de Gestão | pt_PT |
| person.familyName | Xara-Brasil | |
| person.givenName | Duarte | |
| person.identifier | 2352097 | |
| person.identifier.ciencia-id | 0D1C-374C-76AC | |
| person.identifier.orcid | 0000-0002-0918-0373 | |
| person.identifier.scopus-author-id | 58123728900 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff | |
| relation.isAuthorOfPublication.latestForDiscovery | 03fc3484-cf22-4c9d-93b5-59eb1c5ccdff |