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Publication
IA generativa no ensino do design gráfico: O caso IADE e os desafios do mercado
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| 10.91 MB | Adobe PDF | |||
| 382.8 KB | Adobe PDF |
Authors
Abstract(s)
A ascensão da inteligência artificial generativa reconfigura
práticas criativas e desafia profissões tradicionalmente
ligadas ao design. Mais do que acelerar fluxos de trabalho,
essas ferramentas colocam em debate questões de autoria,
ética e formação. Esta dissertação examina como o ensino
na Licenciatura em Design do IADE dialoga com um
mercado de trabalho em transformação, no qual a presença
da IA já é cotidiana entre estudantes e profissionais. A
investigação combina análise de currículo, percepções de
alunos, docentes e atores do setor, bem como observações
em comunidades de design, para compreender se a
formação acompanha as exigências emergentes. Os
resultados apontam que, apesar do uso disseminado da IA
generativa, a integração formal do tema no curso ainda é
incipiente. Essa distância cria a sensação de despreparo e
expõe um descompasso entre a experiência acadêmica e as
expectativas do mercado. Ao mesmo tempo, evidencia-se a
oportunidade de modernizar o ensino com a inclusão da
literacia crítica em IA, preparando futuros designers para
avaliar limites, riscos e possibilidades dessas tecnologias. A
pesquisa conclui que a valorização da criatividade humana,
em diálogo com a inovação tecnológica, é fundamental para
construir percursos formativos mais relevantes e
sustentáveis.
The rise of generative artificial intelligence is reshaping creative practices and challenging professions traditionally linked to design. Beyond accelerating workflows, these tools raise debates on authorship, ethics, and education. This dissertation examines how the Design undergraduate program at IADE responds to a labor market in transformation, where the presence of AI is already part of students’ and professionals’ daily lives. The investigation combines curriculum analysis, insights from students, teachers, and industry actors, as well as observations in design communities, to assess whether academic training aligns with emerging demands. Findings indicate that, although the use of generative AI is widespread, its formal integration into the program remains incipient. This gap generates a sense of unpreparedness and highlights a mismatch between academic experience and market expectations. At the same time, it reveals the opportunity to modernize education by incorporating critical AI literacy, equipping future designers to assess risks, limits, and possibilities of these technologies. The research concludes that valuing human creativity, in dialogue with technological innovation, is essential for building more relevant and sustainable educational pathways.
The rise of generative artificial intelligence is reshaping creative practices and challenging professions traditionally linked to design. Beyond accelerating workflows, these tools raise debates on authorship, ethics, and education. This dissertation examines how the Design undergraduate program at IADE responds to a labor market in transformation, where the presence of AI is already part of students’ and professionals’ daily lives. The investigation combines curriculum analysis, insights from students, teachers, and industry actors, as well as observations in design communities, to assess whether academic training aligns with emerging demands. Findings indicate that, although the use of generative AI is widespread, its formal integration into the program remains incipient. This gap generates a sense of unpreparedness and highlights a mismatch between academic experience and market expectations. At the same time, it reveals the opportunity to modernize education by incorporating critical AI literacy, equipping future designers to assess risks, limits, and possibilities of these technologies. The research concludes that valuing human creativity, in dialogue with technological innovation, is essential for building more relevant and sustainable educational pathways.
Description
Keywords
Inteligência Artificial Generativa Design gráfico Ensino do Design IADE