Internationalization of a Brand from the Vinho Verde Region: The Destalo Wine case

Nicky Anup

http://hdl.handle.net/10400.26/47406

Use this identifier to reference this record.

Name:	Description:	Size:	Format:
Dissertação_Nicky Anup_27.04.pdf		859.8 KB	Adobe PDF	Download

Send Feedback

Authors

Nicky Anup

Advisor(s)

Hemsworth, Kevin

Abstract(s)

Small and Medium Enterprises (SMEs) must lessen their reliance on domestic markets in order to compete in an environment where globalization and competition are on the rise. Thus, internationalization is crucial in promoting growth, boosting competitiveness, and setting up SMEs for long-term sustainability. The main objective of this research is to analyze aspects related to internationalization in Vinho Verde companies. The specific objectives of the study are to understand the international entry modes, to identify the motivations and reasons that lead these SMEs to internationalize as well as the main barriers encountered in this process, and finally to identify the preferred entry mode for each of the analyzed SMEs. In addition to the conceptual areas that frame the issue under study in this dissertation, it is essential to define a methodology that is appropriate to the objectives to be achieved. Therefore, for the present research, a qualitative methodology was used, and the data collection technique gathered semi-structured interviews from five SMEs as case studies – four from the wine sector and one from the textile sector.