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O presente projeto tem como objetivo desenvolver um plano de marketing digital para a Clotilde Mobile Bar, um serviço de bar móvel direcionado para o setor dos casamentos e eventos. Pretende se reforçar a presença digital da marca, aumentar a sua notoriedade e captar novos clientes através de estratégias de comunicação digital.Com base na análise do mercado e na caracterização do público alvo, foi elaborado um plano centrado no Instagram, principal canal de comunicação e geração de leads. O plano define objetivos orientados para o aumento do alcance, seguidores e pedidos de orçamento.A estratégia combina conteúdos orgânicos e publicidade paga (Meta Ads), com foco na criação de conteúdos visuais que valorizem a estética, a humanização e a prova social do serviço. A implementação da estratégia permitiu identificar os tipos de conteúdos com maior relevância junto do público-alvo. Verificou-se que as publicações que incluem pessoas geram maior alcance e interação, reforçando a importância da humanização na comunicação digital e da partilha regular deste tipo de conteúdos. O desenvolvimento do projeto possibilitou ainda definir uma base sólida de conteúdos para otimizar futuras campanhas e orientar de forma mais eficaz o investimento em publicidade paga, potenciando a geração de contactos qualificados. O crescimento observado ao longo do projeto evidencia, assim, o papel do marketing digital como ferramenta estratégica para o desenvolvimento e consolidação da Clotilde Mobile Bar no mercado dos eventos e casamentos.
The present project aims to develop a digital marketing plan for Clotilde Mobile Bar, a mobile bar service focused on the wedding and events sector. It seeks to strengthen the brand’s digital presence, increase its visibility, and attract new clients through digital communication strategies.Based on market analysis and the characterization of the target audience, a plan was developed centered on Instagram, the main communication channel and lead generation platform. The plan defines objectives aimed at increasing reach, followers, and quote requests.The strategy combines organic content and paid advertising (Meta Ads), focusing on the creation of visual content that highlights aesthetics, humanization, and social proof of the service.The implementation of the strategy made it possible to identify the types of content most relevant to the target audience. It was observed that posts featuring people generate greater reach and engagement, reinforcing the importance of humanization in digital communication and the regular sharing of this type of content. The development of the project also allowed the definition of a solid content base to optimize future campaigns and to more effectively direct investment in paid advertising, enhancing the generation of qualified leads. The growth observed throughout the project thus demonstrates the role of digital marketing as a strategic tool for the development and consolidation of Clotilde Mobile Bar in the events and weddings market.
The present project aims to develop a digital marketing plan for Clotilde Mobile Bar, a mobile bar service focused on the wedding and events sector. It seeks to strengthen the brand’s digital presence, increase its visibility, and attract new clients through digital communication strategies.Based on market analysis and the characterization of the target audience, a plan was developed centered on Instagram, the main communication channel and lead generation platform. The plan defines objectives aimed at increasing reach, followers, and quote requests.The strategy combines organic content and paid advertising (Meta Ads), focusing on the creation of visual content that highlights aesthetics, humanization, and social proof of the service.The implementation of the strategy made it possible to identify the types of content most relevant to the target audience. It was observed that posts featuring people generate greater reach and engagement, reinforcing the importance of humanization in digital communication and the regular sharing of this type of content. The development of the project also allowed the definition of a solid content base to optimize future campaigns and to more effectively direct investment in paid advertising, enhancing the generation of qualified leads. The growth observed throughout the project thus demonstrates the role of digital marketing as a strategic tool for the development and consolidation of Clotilde Mobile Bar in the events and weddings market.
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Marketing digital estratégia de comunicação redes sociais casamentos Clotilde Mobile Bar