Typography and brand identity for wine brands

Publication

dc.contributor.advisor	Duque, Juliana Raquel do Espírito Santo Fonseca
dc.contributor.author	Antonava, Maryia
dc.date.accessioned	2025-11-10T17:23:22Z
dc.date.available	2025-11-10T17:23:22Z
dc.date.issued	2025-09
dc.description.abstract	The current thesis explores the role of typography and branding identity within the wine industry. Through a mixed-method approach including the analysis of literature review and case studies, consumer survey and an interview, the research demonstrates that branding identity and typography within it is a strategic tool that could build the trust, loyalty, and emotional connection among the consumers. The study concludes with a practical set of recommendations for young wine brands based on the research findings, and offers two original design projects that follow the exploration within the wine industry: the bottle sticker designs for the client and a self-initiated label redesign concept.	eng
dc.identifier.tid	204044820
dc.identifier.uri	http://hdl.handle.net/10400.26/59595
dc.language.iso	eng
dc.rights.uri	N/A
dc.subject	Wine branding
dc.subject	Label design
dc.subject	Typography
dc.subject	Typeface design
dc.subject	Brand identity
dc.subject	Packaging design
dc.title	Typography and brand identity for wine brands
dc.type	master thesis
dspace.entity.type	Publication
thesis.degree.grantor	Instituto de Arte, Design e Empresa - Universitário
thesis.degree.name	Mestrado em Design e Cultura Visual

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