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Typography and brand identity for wine brands
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 206.33 MB | Adobe PDF |
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Resumo(s)
The current thesis explores the role of typography and branding identity within the wine industry. Through a mixed-method approach including the analysis of literature review and case studies, consumer survey and an interview, the research demonstrates that branding identity and typography within it is a strategic tool that could build the trust, loyalty, and emotional connection among the consumers. The study concludes with a practical set of recommendations for young wine brands based on the research findings, and offers two original design projects that follow the exploration within the wine industry: the bottle sticker designs for the client and a self-initiated label redesign concept.
Descrição
Palavras-chave
Wine branding Label design Typography Typeface design Brand identity Packaging design