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Publication
O Desenvolvimento de uma Identidade Digital
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 24.35 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A datar desde dia 20 de novembro de 2023 foi-me proposto o cargo de Direção
de Marketing e Gestão de Design de Identidade Digital da marca 7Power, uma empresa
focada e especializada em Outsourcing e Gestão de Clientes, sendo como cliente e
parceiro principal a EDP (Energias de Portugal) no encargo de venda de painéis solares
e energia renovável.
Neste projeto irão ser implementadas as melhores estratégias para a
reformulação da identidade da marca após a sua análise inicial (tendo em conta os seus
problemas, objetivos, pontos essenciais e concorrência) de modo a que esta renasça e
se torne mais visualizada e aproveitada. Irão também através de este processo ser
colocadas em prática a criação de uma nova marca gráfica mais apelativa nos media, a
produção de novas publicações constantes nas redes sociais e ainda de um website
funcional não só para a marca em si como também para a venda dos produtos parceiros.
Num momento posterior, estes fatores serão associados segundo uma análise
crítica a diversos pontos de vista, tendo como exemplo a avaliação de fluxo de
percentagem, feedback público e movimentação da empresa em lista de rankings.
A ideia para este projeto será, pois, mostrar o processo, desde a pesquisa á
implementação, como existe uma evolução da marca no plano empresarial graças a
utilização de métodos e estratégias comprovados ao longo do tempo por diferentes projectos de design
Starting from November 20, 2023, I was offered the position of Marketing Director and Digital Identity Design Management at 7Power, a company focused on Outsourcing and Customer Management, with EDP (Energias de Portugal) as its main client and partner, tasked with the sale of solar panels and renewable energy. In this project, the best strategies will be implemented to revamp the brand's identity after an initial analysis, considering its issues, objectives, key points, and competition, aiming for its revival and enhanced visibility. This process will also involve the creation of a more appealing graphic brand in the media, the production of new regular posts on social media, and the development of a functional website not only for the brand itself but also for the sale of partner products. At a later stage, these factors will be associated through a critical analysis from various perspectives, including the evaluation of percentage flow, public feedback, and the company's movement in ranking lists The idea for this project is, therefore, to showcase the process, from research to implementation, demonstrating the evolution of the brand in the business realm through the use of proven methods and strategies accumulated over time from various Design projects.
Starting from November 20, 2023, I was offered the position of Marketing Director and Digital Identity Design Management at 7Power, a company focused on Outsourcing and Customer Management, with EDP (Energias de Portugal) as its main client and partner, tasked with the sale of solar panels and renewable energy. In this project, the best strategies will be implemented to revamp the brand's identity after an initial analysis, considering its issues, objectives, key points, and competition, aiming for its revival and enhanced visibility. This process will also involve the creation of a more appealing graphic brand in the media, the production of new regular posts on social media, and the development of a functional website not only for the brand itself but also for the sale of partner products. At a later stage, these factors will be associated through a critical analysis from various perspectives, including the evaluation of percentage flow, public feedback, and the company's movement in ranking lists The idea for this project is, therefore, to showcase the process, from research to implementation, demonstrating the evolution of the brand in the business realm through the use of proven methods and strategies accumulated over time from various Design projects.
Description
Keywords
Social Media Branding Design da Comunicação Identidade Estratégia