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Authors
Advisor(s)
Abstract(s)
Military tourism has been growing in Portugal in recent years with numerous initiatives to
enhance and promote the country’s military and historical heritage. In the academic context, studies
have emerged to consolidate the segment in the tourism activity. In this framework, INSIGNIA was
born, a project aimed at monitoring, evaluating and optimizing the Military Tourism Route. The
implementation of the route and the network-based strategies chosen to structure the supply have
been monitored to register key insights gathered through this model of heritage asset intervention
and tourism development. This paper proposes a reflective overview of the implementation and
monitoring processes, a lookback at the work conducted. Firstly, proposes a reflection on the
implementation process, tracing its genesis in response to the conjunctures of the structuring of
tourism supply and the consolidation of the concept itself. It seeks to reflect on the specific choices
and services developed during the implementation process. Based on this lookback, the authors
then propose a replicable model to guide these implementation processes. Using the monitoring
experience of this study as a reference point, the model suggests possible metrics, as well as proposals
for the collection and analysis of data relevant to its wider application.
Description
Keywords
cultural assets enhancement military history market segmentation market segmentation monitoring