Loading...
Publication
Incrementar qualidade aos quartos de hotel para melhorar o revenue management: criação de novas tipologias
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.73 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O setor hoteleiro é altamente competitivo e é fundamental para as empresas do ramo encontrarem maneiras de melhorar a qualidade dos seus serviços e maximizar os lucros. Para atingir este objetivo é essencial que os hotéis ofereçam quartos de alta qualidade a preços competitivos, de forma a melhorar a experiência dos hóspedes e obter a máxima rentabilidade possível.
No presente relatório de estágio, é explorada a relação entre a qualidade dos quartos de hotel e respetivos preços numa perspetiva de revenue management. Através das revisões da literatura narrativa e PRISMA, a par da observação participante durante a realização do estágio, é desenvolvida uma matriz com os atributos que conferem qualidade aos quartos de hotel, que permite a avaliação quantitativa da qualidade dos quartos e respetiva segmentação. Como proposta de valor é apresentada a criação de tipologias de quartos de acordo a qualidade, possibilitando melhores estratégias de pricing aos My Story Hotels.
The hospitality sector is highly competitive, and it is crucial for businesses in this industry to find ways to improve the quality of their services and maximize profits. To achieve this goal, it is essential for hotels to offer high-quality rooms at competitive prices, enhancing the guests' experience and achieving maximum profitability. In this internship report, the relationship between the quality of hotel rooms and their respective prices is explored from a revenue management perspective. Through narrative and PRISMA literature reviews, along with participant observation during the internship, a matrix is developed with attributes that contribute to the quality of hotel rooms. This matrix allows for the quantitative evaluation of room quality and respective segmentation. As a value proposition, the creation of room typologies based on quality is presented, enabling better pricing strategies for My Story Hotels.
The hospitality sector is highly competitive, and it is crucial for businesses in this industry to find ways to improve the quality of their services and maximize profits. To achieve this goal, it is essential for hotels to offer high-quality rooms at competitive prices, enhancing the guests' experience and achieving maximum profitability. In this internship report, the relationship between the quality of hotel rooms and their respective prices is explored from a revenue management perspective. Through narrative and PRISMA literature reviews, along with participant observation during the internship, a matrix is developed with attributes that contribute to the quality of hotel rooms. This matrix allows for the quantitative evaluation of room quality and respective segmentation. As a value proposition, the creation of room typologies based on quality is presented, enabling better pricing strategies for My Story Hotels.
Description
Keywords
Hotelaria Qualidade Quartos de hotel My Story Revenue Management