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Advisor(s)
Abstract(s)
Although several studies have assumed (at least
implicitly) that learners' approaches to learning develop into deeper
approaches to higher education, there appears to be no clear theoretical
basis for this assumption and no empirical evidence. As a scientific
contribution to this discussion, a pedagogical intervention of a quasi experimental nature was developed, with a mixed methodology,
evaluating the intervention within a single curricular unit of Marketing,
using cases based on real challenges of brands, business simulation and
customer projects. Primary and secondary experiences were
incorporated in the intervention: the primary experiences are the
experiential activities themselves; the secondary experiences resulted
from the primary experience, such as reflection and discussion in work
teams. A diversified learning relationships was encouraged through the
various connections between the different members of the learning
community. The present study concludes that in the same context, the
students' response can be described as: students who reinforce the
initial deep approach, students who maintain the initial deep approach
level and others who change from an emphasis on the deep approach
to one closer to superficial. This typology did not always confirm
studies reported in the literature, namely, whether the initial level of
deep processing would influence the superficial and the opposite. The
result of this investigation points to the inclusion of pedagogical and
didactic activities that integrate different motivations and initial
strategies, leading to a possible adoption of deep approaches to
learning, since it revealed statistically significant differences in the
difference in the scores of the deep/superficial approach and the
experiential level. In the case of real challenges, the categories of
“attribution of meaning and meaning of studied” and the possibility of
“contact with an aspirational context” for their future professional
stand out. In this category, the dimensions of autonomy that will be
required of them were also revealed when comparing the classroom
context of real cases and the future professional context and the impact
they may have on the world. Regarding to the simulated practice, two
categories of response stand out: on the one hand, the motivation
associated with the possibility of measuring the results of the decisions
taken, an awareness of oneself and, on the other hand, the additional
effort that this practice required for some of the students.
Description
Trabalho apresentado em ICEELM 2022: XVI. International Conference on Education and Effective Learning
Methods, 20-21 setembro 2022, Lisboa, Portugal
Keywords
Experiential learning Higher education Marketing Mixed methods Reflective thinking