Publicação
Exactusensu: Marketing plan
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Salomão, Miriam | |
| dc.contributor.author | Temudo, Inês Catarina Carneiro de Almeida | |
| dc.date.accessioned | 2022-01-04T14:53:34Z | |
| dc.date.available | 2022-01-04T14:53:34Z | |
| dc.date.issued | 2021-12-17 | |
| dc.description.abstract | The object of study of this project was the company Exactusensu headquartered in Boavista, in the Porto area. Having been in the safety market for over 20 years, it has a wide range of services, from developing self-protection measures, consulting and training. The objective of this professional project was to create a Marketing Plan to improve the company’s internal communication, as well as to create differentiation to make the company stand out from the competiton. To accomplish that, the first stage was the external macroenvironment understanding by using a PESTEL tool and the analysis of the external microenvironment and the company itself (done through a SWOT analysis). As a result, it is believed that the investment in communication, design, and new technologies, not only for content, is the starting point for Exactusensu to differentiate itself from its competitors. In addition, some promotional actions were suggested for the manual “Segurança Contra Incêndio em Edifícios - Volume 2”, and an implementation schedule was drawn up to publish these actions weekly to reach the target audience. | pt_PT |
| dc.identifier.tid | 202838358 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/38580 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Marketing plan | pt_PT |
| dc.subject | Services marketing | pt_PT |
| dc.subject | business-to-business | pt_PT |
| dc.title | Exactusensu: Marketing plan | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.grantor | Instituto Português de Administração de Marketing | |
| thesis.degree.name | Mestrado em Marketing | pt_PT |
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