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Publicação
Exactusensu: Marketing plan
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.5 MB | Adobe PDF |
Orientador(es)
Resumo(s)
The object of study of this project was the company Exactusensu
headquartered in Boavista, in the Porto area. Having been in the safety market
for over 20 years, it has a wide range of services, from developing self-protection
measures, consulting and training.
The objective of this professional project was to create a Marketing Plan to
improve the company’s internal communication, as well as to create
differentiation to make the company stand out from the competiton. To
accomplish that, the first stage was the external macroenvironment
understanding by using a PESTEL tool and the analysis of the external
microenvironment and the company itself (done through a SWOT analysis).
As a result, it is believed that the investment in communication, design, and
new technologies, not only for content, is the starting point for Exactusensu to
differentiate itself from its competitors. In addition, some promotional actions
were suggested for the manual “Segurança Contra Incêndio em Edifícios -
Volume 2”, and an implementation schedule was drawn up to publish these
actions weekly to reach the target audience.
Descrição
Palavras-chave
Marketing plan Services marketing business-to-business