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Rota D. Dinis: à descoberta de um novo mundo: estratégia de Marketing Digital para atração de turistas ao Pinhal do Rei
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| 3.6 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
No âmbito do Projeto de Dissertação de Mestrado pretendo criar uma estratégia de Marketing
Digital para o Pinhal do Rei, situado na região de Leiria, com o objetivo de colocar esta região no
mapa como um destino de turismo de natureza. Daqui nasce a marca “Rota D. Dinis – À descoberta
de um novo mundo”.
A Rota D. Dinis é uma marca que já se encontra registada por mim e que tem como objetivo
a criação e distribuição de rotas dedicadas ao pedestrianismo, cicloturismo e veículos motorizados a
todos os turistas e habitantes locais.
O mercado turístico português está em constante evolução e este projeto pretende ser
estruturado de forma a atrair investimento nacional para a região do Pinhal Litoral, na medida em que
este se encontra pouco desenvolvido a nível turístico, embora detenha um forte potencial de
crescimento.
Após inquirir alguns autarcas e habitantes locais, é possível comprovar o interesse regional
deste projeto. Se por um lado possibilita um serviço de utilidade pública, por outro, dinamizam-se
diversos sectores de atividade desta região.
As ideias que existem para este projeto podem revitalizar o turismo da região e criar vários
negócios paralelos. Adaptada às exigências económicas que o país exerce, a Rota D. Dinis é um
projeto com futuro e pretende fixar-se como uma referência no mercado nacional e europeu das rotas
turísticas.
Preparada para chegar aos públicos mais exigentes e adeptos das novas tecnologias, a Rota D.
Dinis espera passar, no futuro, pelos dispositivos móveis de todos os adeptos de desporto de natureza,
tanto em Portugal como no resto do mundo.
In the scope of the Master Dissertation Project, I intend to create a Digital Marketing strategy for Pinhal do Rei, located in the region of Leiria, with the objective of placing this region on the map as a nature tourism destination. From this is born the brand "Rota D. Dinis - Discovering a new world". Rota D. Dinis is a brand that is already registered by me and which aims to create and distribute routes dedicated to walking, cycling and motorized vehicles to all tourists and locals. The Portuguese tourism market is constantly evolving and this project aims to be structured in such a way as to attract national investment to the region of Pinhal Litoral, as it is poorly developed in tourism, although it has a strong potential for growth. After inquiring some local councilors and local inhabitants, it is possible to prove the regional interest of this project. If on the one hand it makes possible a public utility service, on the other, various sectors of activity of this region are boosted. The ideas that exist for this project can revitalize the tourism of the region and create several parallel businesses. Adapted to the economic requirements that the country exercises, Rota D. Dinis is a project with a future and aims to establish itself as a reference in the national and European market of tourist routes. Prepared to reach the most demanding audiences and followers of new technologies, Rota D. Dinis expects to pass, in the future, by the mobile devices of all nature sports fans, both in Portugal and in the rest of the world.
In the scope of the Master Dissertation Project, I intend to create a Digital Marketing strategy for Pinhal do Rei, located in the region of Leiria, with the objective of placing this region on the map as a nature tourism destination. From this is born the brand "Rota D. Dinis - Discovering a new world". Rota D. Dinis is a brand that is already registered by me and which aims to create and distribute routes dedicated to walking, cycling and motorized vehicles to all tourists and locals. The Portuguese tourism market is constantly evolving and this project aims to be structured in such a way as to attract national investment to the region of Pinhal Litoral, as it is poorly developed in tourism, although it has a strong potential for growth. After inquiring some local councilors and local inhabitants, it is possible to prove the regional interest of this project. If on the one hand it makes possible a public utility service, on the other, various sectors of activity of this region are boosted. The ideas that exist for this project can revitalize the tourism of the region and create several parallel businesses. Adapted to the economic requirements that the country exercises, Rota D. Dinis is a project with a future and aims to establish itself as a reference in the national and European market of tourist routes. Prepared to reach the most demanding audiences and followers of new technologies, Rota D. Dinis expects to pass, in the future, by the mobile devices of all nature sports fans, both in Portugal and in the rest of the world.
Description
Keywords
Marketing Digital D. Dinis Pinhal de Leiria Turismo de Natureza