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Advisor(s)
Abstract(s)
Esta dissertação tem como objetivo estudar de que forma o design emocional pode influenciar a avaliação do Curriculum Vitae, tornando-o mais atrativo para quem perceciona. Pretende-se contribuir para potenciar o branding pessoal, numa das fases mais importantes de recrutamento, que Ă© a seleção de currĂculos. Esta investigação foi realizada atravĂ©s do mĂ©todo experimental, com aplicação de questionĂĄrio online onde se obteve a participação de 150 sujeitos. As variĂĄveis consideradas recaem sobre agentes do design emocional, como o simbolismo, funcionalidade, originalidade e atratividade. Foram criadas 6 versĂ”es de currĂculos, onde a cor e alguns elementos grĂĄficos foram trabalhados. Estas versĂ”es, manipuladas especificamente para esta investigação, foram testadas em comparação com o modelo de CV Europass. Concluiu-se haver maior atratividade em currĂculos personalizados vs. o convencional CV Europass. A cor e a capacidade de comunicação grĂĄfica do layout revelaram afetar positivamente a atratividade do documento. Desta forma, surge a recomendação da implementação do design emocional como estratĂ©gia de branding pessoal. Esta investigação adiciona conhecimento Ă ĂĄrea do design emocional em contexto do Curriculum Vitae, potenciando a sua capacidade comunicacional. As ferramentas de comunicação, como a cor e os elementos grĂĄficos, podem ser usadas para promover a atratividade e nĂŁo meramente para informar.
This dissertation aims to study how emotional design can influence the evaluation of Curriculum Vitae, making it more attractive. Thus, it is intended to contribute to the enhancement of personal branding, in one of the most important stages of recruitment, which is the selection of resumes. This investigation was carried out through the experimental method, using an online questionnaire in which 150 subjects participated. The variables considered fall on agents of emotional design, such as symbolism, functionality, originality, and attractiveness. Six versions of curricula were created, where color and some graphic elements were manipulated. These versions, handled specifically for this investigation, were tested against the Europass CV model. It was concluded that there is greater attractiveness in personalized curricula vs. the conventional Europass CV. The layout's color and graphic communication capabilities have been shown to positively affect the attractiveness of the document. Thus, the recommendation of the implementation of emotional design as a personal branding strategy. This research adds knowledge to the area of emotional design in the context of Curriculum Vitae, alerting to its communicative capacity. Communication tools such as color and graphics can be used to promote attractiveness rather than merely to inform.
This dissertation aims to study how emotional design can influence the evaluation of Curriculum Vitae, making it more attractive. Thus, it is intended to contribute to the enhancement of personal branding, in one of the most important stages of recruitment, which is the selection of resumes. This investigation was carried out through the experimental method, using an online questionnaire in which 150 subjects participated. The variables considered fall on agents of emotional design, such as symbolism, functionality, originality, and attractiveness. Six versions of curricula were created, where color and some graphic elements were manipulated. These versions, handled specifically for this investigation, were tested against the Europass CV model. It was concluded that there is greater attractiveness in personalized curricula vs. the conventional Europass CV. The layout's color and graphic communication capabilities have been shown to positively affect the attractiveness of the document. Thus, the recommendation of the implementation of emotional design as a personal branding strategy. This research adds knowledge to the area of emotional design in the context of Curriculum Vitae, alerting to its communicative capacity. Communication tools such as color and graphics can be used to promote attractiveness rather than merely to inform.
Description
Keywords
Branding pessoal Design emocional Design de comunicação Cor Curriculum Vitae