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Publication
A comunicação interna na Guarda Nacional Republicana
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.35 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Num mundo cada vez mais complexo, caracterizado por incertezas, várias partes interessadas e conflitos entre os objetivos, as organizações têm necessidade de se adaptarem a novas realidades. Desta forma é necessário recorrer a vários meios, sendo a Comunicação Interna um ponto-chave para o sucesso organizacional, uma vez que, as organizações que apostam em bons sistemas de Comunicação Interna têm maior propensão em atingir melhores condições de planeamento estratégico, onde a informação flui com mais rapidez e facilidade.
Este trabalho consiste num diagnóstico da Comunicação Interna existente na Guarda Nacional Republicana, para a preparação de um eventual Plano de Comunicação Interna. Através da caracterização da perceção dos militares da Guarda sobre a Comunicação Interna, pretendeu-se apurar a importância da mesma, bem como a eficácia e utilização dos meios e instrumentos de comunicação na GNR.
Inicialmente foi efetuado um enquadramento teórico fundamentado em diversas obras bibliográficas e sítios da internet, no qual são descritos os aspetos de comunicação, comunicação organizacional e comunicação interna. A pesquisa de campo baseou-se na recolha de dados através da aplicação de questionários aos militares dos Comandos Territoriais da GNR, cujo tratamento dos dados obtidos foi efetuado com recurso às aplicações informáticas SPSS e Microsoft Excel, permitindo dar resposta à pergunta de partida formulada.
Baseados numa amostra de 241 inquiridos, os principais resultados obtidos a partir dessa amostra permitem concluir que os militares gostariam de obter mais informação sobre as mudanças na GNR, através de ações de formação. A comunicação mais valorizada é a que se estabelece entre colegas, verificando-se que os militares não se sentem muito à vontade para expressar as suas opiniões, sendo que os boatos são frequentes na instituição e de difícil desmistificação.
Assim, pretende-se que esta dissertação seja um precioso instrumento de trabalho, para ajudar a construir uma Comunicação Interna mais eficaz, tendo em conta as necessidades e os objetivos organizacionais da instituição.
In an increasingly complex world characterized by uncertainty, various stakeholders and conflicts between the goals, organizations need to adapt to new realities. Thus it is necessary to resort to various means, and the Internal Communication a key to organizational success, given that organizations that invest in good systems of internal communication are more likely to achieve better strategic planning, where information flows more quickly and easily. This work consists of an analysis of existing Internal Communication in the National Guard, for the preparation of any Internal Communication Plan. Through the characterization of the perception of the military Guard on Internal Communication, was intended to determine the importance of it, as well as the effectiveness and use of media and communication tools in GNR. Initially it was made a theoretical framework based on several bibliographical works and web sites, which are described in the aspects of communication, organizational communication and internal communication. The field research was based on data collected through questionnaires to the military territorial commands of the GNR, whose treatment of the data was performed using the SPSS software applications and Microsoft Excel, allowing you to answer the initial question asked. Based on a sample of 241 respondents, the main results obtained from this sample can be concluded that the military would like to obtain more information about the changes in GNR, through training activities. Communication is the most valued established between peers, verifying that the military did not feel very comfortable expressing their opinions, and rumors are frequent in the institution and difficult demystification. Thus, it is intended that this work is a valuable tool, to help build a more effective internal communication, taking into account the needs and organizational objectives of the institution.
In an increasingly complex world characterized by uncertainty, various stakeholders and conflicts between the goals, organizations need to adapt to new realities. Thus it is necessary to resort to various means, and the Internal Communication a key to organizational success, given that organizations that invest in good systems of internal communication are more likely to achieve better strategic planning, where information flows more quickly and easily. This work consists of an analysis of existing Internal Communication in the National Guard, for the preparation of any Internal Communication Plan. Through the characterization of the perception of the military Guard on Internal Communication, was intended to determine the importance of it, as well as the effectiveness and use of media and communication tools in GNR. Initially it was made a theoretical framework based on several bibliographical works and web sites, which are described in the aspects of communication, organizational communication and internal communication. The field research was based on data collected through questionnaires to the military territorial commands of the GNR, whose treatment of the data was performed using the SPSS software applications and Microsoft Excel, allowing you to answer the initial question asked. Based on a sample of 241 respondents, the main results obtained from this sample can be concluded that the military would like to obtain more information about the changes in GNR, through training activities. Communication is the most valued established between peers, verifying that the military did not feel very comfortable expressing their opinions, and rumors are frequent in the institution and difficult demystification. Thus, it is intended that this work is a valuable tool, to help build a more effective internal communication, taking into account the needs and organizational objectives of the institution.
Description
Dissertação de Mestrado em Gestão Estratégica de Recursos Humanos
Keywords
Organização Comunicação interna Informação e eficácia Organization Internal communication Information and effectiveness
Pedagogical Context
Citation
Publisher
Escola Superior de Ciências Empresariais