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Publication
Desportos Náuticos em Portugal. Estudo de caso: A Escola de Vela Terra Incógnita Centro Náutico
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| 1.89 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A presente dissertação pretende apresentar o potencial das estratégias de desenvolvimento na atividade empresarial da Escola de Vela Terra Incógnita Centro Náutico.
Cada vez mais Portugal vem-se destacando como país que oferece condições e acessibilidades para a expansão sustentável do turismo e gradualmente tem havido uma aposta no desenvolvimento do turismo náutico por parte do governo e de empresários do setor turístico.
Nesse sentido, fez-se uma análise interna e externa da Terra Incógnita Centro Náutico que resultou na criação de estratégias de desenvolvimento com o objetivo de aumentar a potencialidade da oferta da escola e, consequentemente, a sua rentabilização enquanto instituição.
Do mesmo modo, fizemos um inquérito por questionário aos alunos e também entrevistámos os treinadores e administradores, com a finalidade de recolher dados relevantes para esta investigação. As questões colocadas aos alunos intentavam perspetivar a satisfação e a percepção dos mesmos em relação à escola para futuramente implementar melhorias. Quanto às perguntas dos treinadores e administradores, estas pretendiam especificar quais as áreas da escola que deveriam ser transformadas e melhoradas.
Consequentemente, foram delineadas novas estratégias de desenvolvimento para a Terra Incógnita Centro Náutico , utilizando ao máximo as suas características e a sua capacidade atual para antecipar as necessidades e aumentar as suas potencialidades comerciais.
The main aim of this dissertation is to present the potential of development strategies in the business activity of the Sailing School Terra Incógnita Centro Náutico. Increasingly, Portugal has emerged as a country that offers conditions and accessibility to the sustainable expansion of tourism. Moreover, the government and businessmen associated to the tourism sector have been gradually investing on the development of nautical tourism. Therefore, an internal and external analysis of Terra Incógnita Centro Náutico was made and it resulted in the creation of development strategies with the objective of increasing the potential of the school's offer and, consequently, its profitability as an institution. Thereby, students, school’s teachers and administrators were conducted a questionnaire, in order to gather relevant data for this investigation. The questions which were asked to the students tried to understand their satisfaction and perception of the school, so that future improvements can be applied. As for the questions that were asked to the teachers and administrators, those were intended to identify which areas of the school can be transformed and improved. As a result, new development strategies for Terra Incógnita Centro Náutico have been outlined, using not only the school’s features as much as one can but also their current capacity to anticipate their needs and to increase their business potential.
The main aim of this dissertation is to present the potential of development strategies in the business activity of the Sailing School Terra Incógnita Centro Náutico. Increasingly, Portugal has emerged as a country that offers conditions and accessibility to the sustainable expansion of tourism. Moreover, the government and businessmen associated to the tourism sector have been gradually investing on the development of nautical tourism. Therefore, an internal and external analysis of Terra Incógnita Centro Náutico was made and it resulted in the creation of development strategies with the objective of increasing the potential of the school's offer and, consequently, its profitability as an institution. Thereby, students, school’s teachers and administrators were conducted a questionnaire, in order to gather relevant data for this investigation. The questions which were asked to the students tried to understand their satisfaction and perception of the school, so that future improvements can be applied. As for the questions that were asked to the teachers and administrators, those were intended to identify which areas of the school can be transformed and improved. As a result, new development strategies for Terra Incógnita Centro Náutico have been outlined, using not only the school’s features as much as one can but also their current capacity to anticipate their needs and to increase their business potential.
Description
Keywords
Vela Desporto Náutico Turismo Náutico Satisfação Motivação