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A economia circular como resposta aos desafios de responsabilidade ambiental, no setor vitivinícola, no distrito de Setúbal
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Orientador(es)
Resumo(s)
Os atuais modelos de negócios (economias lineares) não são sustentáveis, pois a pegada
ecológica gerada tem sido substancial. Este problema periclitante envolve uma resposta
conjunta de governos, empresas e sociedade civil e que poderá passar pela introdução de
modelos de negócio de economia circular e introdução de novas tecnologias, nomeadamente
num setor como o vitivinícola.
Esta dissertação assenta na questão: “Estarão as empresas do setor vitivinícola, do distrito
de Setúbal, a adotar políticas de economia circular?”, tendo como objetivos específicos: (1)
verificar a existência de políticas de economia circular nestas empresas; (2) compreender as
motivações que levam os responsáveis na gestão de topo a adotar ou não estas
políticas/estratégias (a sua perceção das vantagens para a empresa e as dificuldades) e (3)
analisar o que podem as instituições de ensino superior, no caso concreto o Instituto Politécnico
de Setúbal, fazer para ajudar as empresas a ultrapassar estas dificuldades e obstáculos.
Assim, procurou-se investigar que projetos/estratégias de economia circular as
empresas vitivinícolas possuem ou estão a implementar bem como o seu comprometimento
com práticas sustentáveis, investigar as barreiras para introdução de modelos de negócio de
economia circular e como instituições de ensino superior podem auxiliar as empresas para a
transição.
A nível de métodos de investigação, utilizou-se a entrevista semiestruturada numa
abordagem qualitativa assente em estudos de caso.
Os resultados obtidos apontam para a não existência de modelos de economia circular
mesmo em pequena escala, verificando-se também que a gestão de topo não se encontra
disponível para fazer a transição. Ainda assim, constata-se que possuem métodos e
equipamentos no pressuposto de máxima eficiência, embora tendo como objetivo apenas a
componente económica.
Current business models (linear economies) are not sustainable, as the ecological footprint generated has been substantial. This problem involves a joint response by governments, companies, and civil society, which may involve the introduction of circular economy business models as well as new technologies, particularly in a sector such as wine. This dissertation is based on the question: “Are companies in the wine sector, in the district of Setúbal, adopting circular economy policies?”, having as specific objectives: (1) to verify the existence of circular economy policies in these companies; (2) to understand the motivations that lead those responsible in top management to adopt or not these policies/strategies (their perception of the advantages for the company and the difficulties) and (3) to analyse what higher education institutions, and in the specific case, the Polytechnic Institute of Setúbal, can do to help companies overcome these difficulties and obstacles. Thus, we sought to investigate what circular economy projects/strategies wine companies have or are implementing as well as their commitment to sustainable practices, investigate the barriers to introducing circular economy business models, and how higher education institutions can assist companies with the transition. In terms of research methods, a semi-structured interview was used in a qualitative approach based on case studies. The results obtained point to the non-existence of circular economic models even on a small scale, also verifying that top management is not available to make the transition. Even so, they have methods and equipment on the assumption of maximum efficiency, even though only aiming the economic component.
Current business models (linear economies) are not sustainable, as the ecological footprint generated has been substantial. This problem involves a joint response by governments, companies, and civil society, which may involve the introduction of circular economy business models as well as new technologies, particularly in a sector such as wine. This dissertation is based on the question: “Are companies in the wine sector, in the district of Setúbal, adopting circular economy policies?”, having as specific objectives: (1) to verify the existence of circular economy policies in these companies; (2) to understand the motivations that lead those responsible in top management to adopt or not these policies/strategies (their perception of the advantages for the company and the difficulties) and (3) to analyse what higher education institutions, and in the specific case, the Polytechnic Institute of Setúbal, can do to help companies overcome these difficulties and obstacles. Thus, we sought to investigate what circular economy projects/strategies wine companies have or are implementing as well as their commitment to sustainable practices, investigate the barriers to introducing circular economy business models, and how higher education institutions can assist companies with the transition. In terms of research methods, a semi-structured interview was used in a qualitative approach based on case studies. The results obtained point to the non-existence of circular economic models even on a small scale, also verifying that top management is not available to make the transition. Even so, they have methods and equipment on the assumption of maximum efficiency, even though only aiming the economic component.
Descrição
Palavras-chave
Vinho Sustentabilidade ambiental Economia circular Modelos de negócio Wine Environmental sustainability Circular economy Business models