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Publication
Experiências de enoturismo. Estudo de caso: a gestão do produto Winelands Roadbooks.
| Name: | Description: | Size: | Format: | |
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| 5.58 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O presente estudo reflecte uma abordagem conceptual, expositiva e de análise de
mercado à envolvente das experiências de enoturismo no território português, tendo
como estudo de caso um produto de marca nacional que visa a promoção de pacotes
turísticos com uma natureza distinta e direccionada a um público especializado.
Uma introdução temática ao turismo de experiências, seguida de uma introdução ao
enoturismo foi posteriormente associada à gestão operacional de produtos turísticos.
Essa base teórica foi aplicada no estudo das características e potencialidades do estudo de
caso – a observação directa, a análise de documentos oficiais, o modelo das histórias de
vida e a aplicação de entrevistas semi-estruturadas permitiram apurar qual a percepção
interna relativamente ao desempenho de um produto de enoturismo recentemente
implementado nos canais de distribuição.
This dissertation reports conceptual, narrative, and market analysis research concerning experience tourism and wine tourism in the national territory. A case study is presented of a Portuguese branded product that aims to sell experiential touristic circuits with wine activities and designed for a specialized public. Experiential tourism is the opening issue, followed by a wine tourism introduction that allowed us to understand the operational management of wine as a touristic product. This sequence of fields was linked to the case study potentialities – a direct observation, an official document analysis, the model of recits de vie, and the submit of semi-structured interviews enabled to investigate the internal perceptions regarding the performance of a recently implemented wine tourism product in the distribution channels.
This dissertation reports conceptual, narrative, and market analysis research concerning experience tourism and wine tourism in the national territory. A case study is presented of a Portuguese branded product that aims to sell experiential touristic circuits with wine activities and designed for a specialized public. Experiential tourism is the opening issue, followed by a wine tourism introduction that allowed us to understand the operational management of wine as a touristic product. This sequence of fields was linked to the case study potentialities – a direct observation, an official document analysis, the model of recits de vie, and the submit of semi-structured interviews enabled to investigate the internal perceptions regarding the performance of a recently implemented wine tourism product in the distribution channels.
Description
Keywords
Enoturismo Gestão de produto Experiências Winelands Roadbooks Enotourism Product Management Experiences
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril