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Advisor(s)
Abstract(s)
A arte, conforme definida por Leo Tolstoi (2013), é a atividade pela qual uma pessoa, tendo experimentado uma emoção, transmite-a intencionalmente a outros. A forte ligação entre o enquadramento geográfico e experiências do autor, despoleta a imaginação do leitor e a vontade de viver na primeira pessoa as experiências.
Algumas obras literárias e autores que estimularam os leitores a viajar, por exemplo Stratford-upon-Avon, de William Shakespeare, contribuem para o desenvolvimento local. Outros artistas e formas de arte também exercem o mesmo efeito, César Manrique em Lanzarote com pinturas, esculturas e arquitetura, ou o livro de John Ronald Reuel Tolkien através do filme Senhor dos Anéis promovendo a Nova Zelândia.
Turismo cinematográfico ou turismo induzido por filmes é definido como qualquer viagem motivada por cenário com o objetivo de visitação. Nem todos os turistas cinematográficos são motivados da mesma forma, alguns são motivados por cenário, circunscrito e específico, enquanto generalistas visitam regiões ou países (Gürkaya, 2010).
O estudo atual visa desenvolver 8 curtas-metragens da obra literária As Pequenas Memórias (2006) do Prémio Nobel José Saramago, onde o autor descreve o seu local de nascimento e experiências da juventude. Este trabalho mais do que a expressão de arte audiovisual visa promover o turismo cultural através uma de ampla estratégia integrada de turismo regional.
O potencial deste turismo para o desenvolvimento ainda não atingiu a maturidade. Todos os tipos de turismo são efémeros, assim como os filmes, pelo que qualquer estratégia desenhada que contempla tais soluções necessita de uma reinvenção regular a fim de garantir a sua sustentabilidade.
Art, as defined by Leo Tolstoy is the “the activity by which a person, having experienced an emotion, intentionally transmits it to others”. The strong connection between geographic setting and the author’s experiences, triggers the imagination of the reader and the will to experience it thyself. Some of literary works and authors that stimulated readers to travel, for example William Shakespeare’s Stratford-upon-Avon, promoted tourism and local development. Other artists and forms of Art also exert the same effect, César Manrique in Lanzarote with paintings, sculptures and architecture, or the book of John Ronald Reuel Tolkien reaching glory through the film Lord of the Rings promoting New Zealand. Film-tourism or film-induced tourism is defined as any journey to a destination with the purpose of visiting a known film location. Not all film tourists are motivated in the same way, some are motivated by location, specific smaller areas, whereas other generalists visit regions or countries (Aylin Gürkaya, 2010). The current study aims to develop 8 short movies from the Nobel’s prize Saramago literary work “Short memories of Azinhaga” where the author describes his birthplace and youth experiences. This work more than an audio-visual art expression aims to promote regional cultural tourism as a broad integrated regional tourism strategy. The potential of these types of tourism for business and regional development, has yet to reach maturity. All types of tourism are ephemeral, as are films, therefore any drawn strategy contemplating such solutions needs regular reinventing to guarantee sustainability.
Art, as defined by Leo Tolstoy is the “the activity by which a person, having experienced an emotion, intentionally transmits it to others”. The strong connection between geographic setting and the author’s experiences, triggers the imagination of the reader and the will to experience it thyself. Some of literary works and authors that stimulated readers to travel, for example William Shakespeare’s Stratford-upon-Avon, promoted tourism and local development. Other artists and forms of Art also exert the same effect, César Manrique in Lanzarote with paintings, sculptures and architecture, or the book of John Ronald Reuel Tolkien reaching glory through the film Lord of the Rings promoting New Zealand. Film-tourism or film-induced tourism is defined as any journey to a destination with the purpose of visiting a known film location. Not all film tourists are motivated in the same way, some are motivated by location, specific smaller areas, whereas other generalists visit regions or countries (Aylin Gürkaya, 2010). The current study aims to develop 8 short movies from the Nobel’s prize Saramago literary work “Short memories of Azinhaga” where the author describes his birthplace and youth experiences. This work more than an audio-visual art expression aims to promote regional cultural tourism as a broad integrated regional tourism strategy. The potential of these types of tourism for business and regional development, has yet to reach maturity. All types of tourism are ephemeral, as are films, therefore any drawn strategy contemplating such solutions needs regular reinventing to guarantee sustainability.
Description
Keywords
Turismo literário Vídeo promocional Documentário Literary tourism Audiovisual Documentary