Loading...
Publication
Relatório de estágio na Inlife Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.12 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Na sociedade moderna existem várias plataformas digitais
que proporcionam um enorme potencial no sucesso e
crescimento de qualquer negócio que adote o marketing
digital como ferramenta de evolução e expansão. Posto
isto, a Inlife Portugal escolheu o Instagram como
ferramenta principal para promover os conteúdos
audiovisuais, como meio a atingir o seu público-alvo, tais
como utilizadores do Instagram e seguidores da página de
Instagram da Inlife. É importante ressaltar que conteúdos
audiovisuais com Design e Informação cautelosamente
escolhida, tem grande impacto na angariação de clientes.
Através de um inquérito online, enviado diretamente para
as mensagens privadas dos participantes, esta investigação
tem como objetivo entender quais os critérios específicos
de um conteúdo de forma a torná-lo mais apelativo, de
acordo com as respostas obtidas. Quando os resultados
forem divulgados, a Inlife terá um melhor entendimento
sobre quais as melhores estratégias de Marketing a serem
introduzidas, bem como os conteúdos audiovisuais
preferidos pelos participantes do Inquérito. Esta análise
terá um grande impacto no crescimento dos negócios da
Inlife, de forma a que as estratégias para os novos
conteúdos poderão ser melhoradas e haverá um melhor
entendimento sobre as preferências do cliente.
In today’s modern society there are numerous digital channels that provide an enormous potential growth on the success and expansion of any businesses who adopt the use of digital marketing as a strong tool to success. Inlife Portugal, chose Instagram as the main source to provide audiovisual contents to reach the target audience such as Instagram users, and followers of Inlife’s Instagram page. It is important to protrude that audiovisual contents with great Design and Information carefully selected have great impact on costumer growth numbers. Through an online survey sent directly to the participants private messages, this investigation expects to understand what specific kind of audiovisual contents are more appealing to the publics eyes and understanding what the target prefers through answering the questions on the survey. When the results come out Inlife will have a better understanding on which are the best Marketing strategies to be introduced as well as the most preferred audiovisual contents by the participants of the survey. This analysis will have a great impact on Inlife’s business growth in a way that the content strategies will be improved and there is going to be a better sense on costumers’ preferences.
In today’s modern society there are numerous digital channels that provide an enormous potential growth on the success and expansion of any businesses who adopt the use of digital marketing as a strong tool to success. Inlife Portugal, chose Instagram as the main source to provide audiovisual contents to reach the target audience such as Instagram users, and followers of Inlife’s Instagram page. It is important to protrude that audiovisual contents with great Design and Information carefully selected have great impact on costumer growth numbers. Through an online survey sent directly to the participants private messages, this investigation expects to understand what specific kind of audiovisual contents are more appealing to the publics eyes and understanding what the target prefers through answering the questions on the survey. When the results come out Inlife will have a better understanding on which are the best Marketing strategies to be introduced as well as the most preferred audiovisual contents by the participants of the survey. This analysis will have a great impact on Inlife’s business growth in a way that the content strategies will be improved and there is going to be a better sense on costumers’ preferences.
Description
Keywords
Audiovisual Conteúdos Marketing Angariação de Clientes Instagram Inquérito