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Publication
Plano de Negócios "Zinnis Hotel Lar"
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.19 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
O envelhecimento da população a nível mundial é das maiores transformações sociais
deste século e um dos grandes desafios da sociedade atual. A dependência dos familiares ou
a necessidade de institucionalização poderia ser evitada, no entanto, com a promoção de um
envelhecimento ativo e saudável. O turismo, e mais especificamente o turismo de saúde e
bem-estar, pode ter um papel fundamental para melhorar a qualidade de vida das pessoas
idosas. O Hotel Zinnis procura disponibilizar uma oferta turística adequada ao turismo sénior
e baseada no Design Universal, tendo como alicerce a acessibilidade, e estando integrado
num lugar de referência a nível mundial de turismo de saúde e bem-estar como a Região
Autónoma dos Açores e mais concretamente a Ilha de São Miguel.
The world’s population ageing is one of the greatest social transformations of the century and one of the great challenges of today's society. The dependence on family members or the need for institutionalization could be avoided while promoting an active and healthy aging. Tourism, and more specifically health and wellness tourism, can play a key role in improving their quality of life. Hotel Zinnis seeks to provide a tourist offer suitable for senior tourism and based on the Universal Design, on accessibility, and being a worldwide reference in health and wellness tourism as the Autonomous Region of the Azores (more specifically, São Miguel Island) is.
The world’s population ageing is one of the greatest social transformations of the century and one of the great challenges of today's society. The dependence on family members or the need for institutionalization could be avoided while promoting an active and healthy aging. Tourism, and more specifically health and wellness tourism, can play a key role in improving their quality of life. Hotel Zinnis seeks to provide a tourist offer suitable for senior tourism and based on the Universal Design, on accessibility, and being a worldwide reference in health and wellness tourism as the Autonomous Region of the Azores (more specifically, São Miguel Island) is.
Description
Keywords
Turismo de saúde Turismo de bem-estar Turismo sénior Turismo acessível Design universal Sustentabilidade Açores Plano de negócios Health tourism Wellness tourism Senior tourism Accessible tourism Universal design Sustainability Azores Business plan