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Plano de marketing digital: aplicação à empresa Lima Fortuna - produtora de bebidas licorosas & espirituosas
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 8.94 MB | Adobe PDF |
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Abstract(s)
Nos dias de hoje o meio digital é uma das áreas que mais poderá ajudar as
empresas a crescer, nomeadamente pequenas empresas, devido aos baixos custos
monetários que este meio acarreta, ajudando a chegar facilmente a clientes, fornecedores
ou parceiros que as empresas pretendam atingir.
É cada vez mais notório o desenvolvimento e a importância que o marketing digital
tem vindo a ganhar sendo necessário as marcas estarem a par desta evolução,
conseguindo ao longo do tempo ir ao encontro às necessidades dos clientes, que também
elas se vão desenvolvendo, sendo essencial para as empresas reverem os seus planos de
marketing digital ao longo do tempo.
O presente relatório visa o desenvolvimento de um plano de marketing digital para
a empresa Lima Fortuna, onde foi realizado um estágio curricular durante sete meses,
tendo sido possível consolidar competências profissionais.
Nowadays, digital marketing is essential for companies to develop and expand. This is particularly important for small companies due to the little cost this area entails, therefore helping to easily reach customers, suppliers or partners. The development and importance of digital marketing has become increasingly evident, being fundamental the brands’ awareness on this evolution, managing to meet the needs of the clients, which are also changing quickly. Consequently, it is essential that companies review their digital marketing plans over time. This report aims to develop a digital marketing plan for the company Lima Fortune, where was made a curricular internship for seven months and where was able to strengthen my professional skills.
Nowadays, digital marketing is essential for companies to develop and expand. This is particularly important for small companies due to the little cost this area entails, therefore helping to easily reach customers, suppliers or partners. The development and importance of digital marketing has become increasingly evident, being fundamental the brands’ awareness on this evolution, managing to meet the needs of the clients, which are also changing quickly. Consequently, it is essential that companies review their digital marketing plans over time. This report aims to develop a digital marketing plan for the company Lima Fortune, where was made a curricular internship for seven months and where was able to strengthen my professional skills.
Description
Keywords
Marketing Digital Planeamento Internet Comunicação Digital Marketing Planning Communication