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Relatório de Estágio com proposta de Employer Branding para a Empresa SETH
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 23.89 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
Este relatório descreve todas as atividades realizadas no
decorrer do estágio curricular na empresa SETH, com o objetivo de
obter o grau de mestre pela Universidade Europeia.
Durante o estágio, foram desenvolvidas atividades em várias
áreas dos Recursos Humanos sendo que, após a sua conclusão, foi
possível identificar lacunas na atração de novos colaboradores, que
levou a uma pesquisa de soluções.
Assim, para contornar essas lacunas, este relatório aborda
noções de Employer Branding, de modo a “desenvolver” este conceito
na empresa e nos seus colaboradores. Além disso foi realizada uma
análise critica da empresa e são dadas propostas de melhoria vindas da
revisão da literatura deste tema, da experiência durante o estágio, da
análise mercado em si e de um questionário online realizado a
engenheiros civis.
Com este relatório pretende-se que a empresa de engenharia
SETH melhore os seus processos de recrutamento e nível de Employer
Brand, através da aplicação das várias propostas de melhoria
sugeridas.
This report describes all the activities carried out during the curricular internship at SETH, with the aim of obtaining a master's degree from the European University. During the internship, the activities were developed in different areas of Human Resources, which turned possible to identify gaps in the attraction of new employees, which led to a search for solutions. Thus, to overcome these gaps, this report addresses notions of Employer Branding, in order to “develop” this concept in the company and with its employees. In addition, a critical analysis of the company was carried out and proposals for improvement were made from the review of the literature on this topic, from the experience during the internship, from the market analysis itself and from an online questionnaire made to civil engineers. This report was intended for the engineering company SETH to improve its recruitment processes and Employer Brand level, by applying the various suggested improvement proposals.
This report describes all the activities carried out during the curricular internship at SETH, with the aim of obtaining a master's degree from the European University. During the internship, the activities were developed in different areas of Human Resources, which turned possible to identify gaps in the attraction of new employees, which led to a search for solutions. Thus, to overcome these gaps, this report addresses notions of Employer Branding, in order to “develop” this concept in the company and with its employees. In addition, a critical analysis of the company was carried out and proposals for improvement were made from the review of the literature on this topic, from the experience during the internship, from the market analysis itself and from an online questionnaire made to civil engineers. This report was intended for the engineering company SETH to improve its recruitment processes and Employer Brand level, by applying the various suggested improvement proposals.
Description
Keywords
Benchmarking Engagement Employer Value Proposition Employer Branding Talento Employer Brand Employer Loyalty Retenção Atração Target Engenharia Civil