Publicação
Real estate buyer behaviour: a cross-cultural study of Russian and English buyers in London
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Rodrigues, Filipe | |
| dc.contributor.author | Petrova, Alisa Vladimirovna | |
| dc.date.accessioned | 2017-05-04T18:03:46Z | |
| dc.date.available | 2018-10-01T00:30:12Z | |
| dc.date.issued | 2016-09-22 | |
| dc.description.abstract | To investigate and critically analyse the role of cultural factors in Russian buying behaviour in the London residential property market and suggest its implications to the selection of marketing mix for buy-side residential agencies seeking to target prospective Russian clients. | pt_PT |
| dc.identifier.tid | 201679795 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.26/18287 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Consumo | pt_PT |
| dc.subject | Comportamento do Consumidor | pt_PT |
| dc.subject | Identidade cultural | pt_PT |
| dc.title | Real estate buyer behaviour: a cross-cultural study of Russian and English buyers in London | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.grantor | Instituto Português de Administração de Marketing | |
| thesis.degree.name | Mestrado em Gestão de Marketing | pt_PT |