A carregar...
Publicação
Real estate buyer behaviour: a cross-cultural study of Russian and English buyers in London
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.47 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
To investigate and critically analyse the role of cultural factors in Russian buying behaviour in the London residential property market and suggest its implications to the selection of marketing mix for buy-side residential agencies seeking to target prospective Russian clients.
Descrição
Palavras-chave
Consumo Comportamento do Consumidor Identidade cultural