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Publication
Design gráfico como insurgência visual: Uma leitura contracultural das revistas alternativas brasileiras durante a ditadura militar
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| 65.13 MB | Adobe PDF |
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Abstract(s)
Este trabalho investiga o design gráfico como ferramenta de
resistência cultural durante a ditadura militar brasileira, com
foco nas revistas independentes publicadas entre o final da
década de 1960 e meados dos anos 1970. A partir da leitura
proposta por Celso Favaretto em A contracultura, entre a
curtição e o experimental, a pesquisa analisa como publicações
como Navilouca, Flor do Mal, Biotônico Vitalidade e
Malasartes materializaram propostas editoriais insurgentes e
subverteram normas estéticas vigentes ao articular
experimentalismo visual, produção coletiva e circulação
alternativa. Para compreender essas revistas enquanto sistemas
visuais, políticos e afetivos, o trabalho adapta ferramentas do
Design Management, como o Service Blueprint e o Business
Model Canvas, para estruturar uma análise em múltiplas
camadas como materialidade gráfica, processos de produção,
infraestrutura e organização editorial. Ao adotar uma
abordagem interdisciplinar e sistêmica, a pesquisa propõe uma
nova forma de mapear publicações contraculturais,
evidenciando suas camadas ocultas e contribuindo para uma
leitura mais aprofundada da insurgência gráfica brasileira em
tempos de repressão.
This study investigates graphic design as a tool for cultural resistance during the Brazilian military dictatorship, focusing on independent magazines published between the late 1960s and mid-1970s. Drawing on Celso Favaretto’s perspective in A contracultura, entre a curtição e o experimental, the research analyzes how publications such as Navilouca, Flor do Mal, Biotônico Vitalidade, and Malasartes embodied insurgent editorial approaches and subverted dominant aesthetic norms by combining visual experimentation, collective production, and alternative circulation. In order to understand these magazines as visual, political, and affective systems, the study adapts tools from Design Management, such as the Service Blueprint and the Business Model Canvas, to structure a multilayered analysis of graphic materiality, production processes, infrastructure, and editorial organization. By adopting an interdisciplinary and systemic approach, the research proposes a new way of mapping countercultural publications, shedding light on their hidden layers and contributing to a deeper understanding of Brazilian graphic insurgency in times of repression.
This study investigates graphic design as a tool for cultural resistance during the Brazilian military dictatorship, focusing on independent magazines published between the late 1960s and mid-1970s. Drawing on Celso Favaretto’s perspective in A contracultura, entre a curtição e o experimental, the research analyzes how publications such as Navilouca, Flor do Mal, Biotônico Vitalidade, and Malasartes embodied insurgent editorial approaches and subverted dominant aesthetic norms by combining visual experimentation, collective production, and alternative circulation. In order to understand these magazines as visual, political, and affective systems, the study adapts tools from Design Management, such as the Service Blueprint and the Business Model Canvas, to structure a multilayered analysis of graphic materiality, production processes, infrastructure, and editorial organization. By adopting an interdisciplinary and systemic approach, the research proposes a new way of mapping countercultural publications, shedding light on their hidden layers and contributing to a deeper understanding of Brazilian graphic insurgency in times of repression.
Description
Keywords
Contracultura Design gráfico Resistência cultural Gestão de design Brasil