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Publication
Revelando arquétipos femininos: As mulheres do Tarot na cultura visual
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| 36.98 MB | Adobe PDF |
Authors
Abstract(s)
Este trabalho investiga as representações arquetípicas
femininas no tarot, com foco nas cartas A Sacerdotisa e A
Imperatriz, analisadas a partir de registos históricos e da
cultura visual. Parte-se da identificação de uma lacuna na
literatura que, embora reconheça a relevância simbólica do
tarot, raramente o analisa como linguagem visual
estruturante de imaginários femininos. A investigação
fundamenta-se nos contributos da psicologia analítica
junguiana e dos estudos visuais, adotando uma metodologia
mista. Foram aplicadas estratégias como análise iconográfica
de cartas de diversos baralhos, construção das Estrelas de
Métodos enquanto ferramenta de leitura visual, e um
inquérito online com uma amostra de 155 participantes de
diferentes géneros, áreas de atuação e graus de familiaridade
com o tarot. Os resultados revelam que as figuras
arquetípicas dessas cartas são amplamente reconhecidas,
inclusive por indivíduos sem familiaridade prévia com o
tarot, o que reforça a força simbólica, a capacidade
comunicativa e a transversalidade cultural dessas imagens. O
estudo propõe o tarot como ferramenta de investigação visual
e cultural, reforçando a sua pertinência como objeto de
estudo no campo do design gráfico e dos imaginários
contemporâneos.
This study investigates female archetypal representations in the tarot, focusing on the High Priestess and Empress cards, analysed through historical records and visual culture. It begins by identifying a gap in the literature, which, despite acknowledging the symbolic relevance of tarot, rarely examines it as a visual language that shapes feminine imaginaries. The research is grounded in the theoretical contributions of Jungian analytical psychology and visual studies, adopting a mixed-methods approach. Strategies employed include iconographic analysis of cards from various decks, the construction of “Method Stars” as a tool for visual reading, and an online survey answered by 155 participants of different genders, professional backgrounds, and levels of familiarity with tarot. The results reveal that the archetypal figures of these cards are widely recognized, even by individuals with no prior familiarity with tarot, which reinforces the symbolic strength, communicative capacity, and cultural cross-reach of these images. The study proposes tarot as a valuable tool for visual and cultural research, reinforcing its relevance as an object of study within graphic design and contemporary imaginaries.
This study investigates female archetypal representations in the tarot, focusing on the High Priestess and Empress cards, analysed through historical records and visual culture. It begins by identifying a gap in the literature, which, despite acknowledging the symbolic relevance of tarot, rarely examines it as a visual language that shapes feminine imaginaries. The research is grounded in the theoretical contributions of Jungian analytical psychology and visual studies, adopting a mixed-methods approach. Strategies employed include iconographic analysis of cards from various decks, the construction of “Method Stars” as a tool for visual reading, and an online survey answered by 155 participants of different genders, professional backgrounds, and levels of familiarity with tarot. The results reveal that the archetypal figures of these cards are widely recognized, even by individuals with no prior familiarity with tarot, which reinforces the symbolic strength, communicative capacity, and cultural cross-reach of these images. The study proposes tarot as a valuable tool for visual and cultural research, reinforcing its relevance as an object of study within graphic design and contemporary imaginaries.
Description
Keywords
Tarot e cultura visual Arquétipos femininos Design simbólico Simbolismo junguiano Estudos visuais