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From Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiye

2024Comunicação em conferência Acesso aberto
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dc.contributor.authorRodrigues, Ivo
dc.contributor.authorBacalhau, Lara Mendes
dc.contributor.authorLeandro, Alexandra
dc.date.accessioned2026-06-02T10:37:11Z
dc.date.available2026-06-02T10:37:11Z
dc.date.issued2024
dc.description.abstractThe global grape and wine industry is a vital agricultural sector encompassing various applications such as table grapes, raisins, juice, and wine production. This paper addresses a gap in the literature by providing a comparative analysis of the evolution, trends, opportunities, and threats within the grape and wine industries of Portugal and Türkiye, two countries with rich viticultural histories and cultural ties but with distinct market dynamics and strategic approaches to grape utilization. To ensure a robust comparative analysis, the study uses data from the Food and Agriculture Organization (FAO), the International Organization of Vine and Wine (OIV), and national statistical agencies and sectorial bodies, to examine the evolution and current trends in Portuguese and Turkish markets and their position in the global market. The findings highlight the distinct market trajectories: Portugal continues to consolidate its position as a major wine producer and exporter with established global markets, while Türkiye's market remains fragmented, with potential growth in both wine and non-wine segments, including domestic consumption and international trade, despite facing significant regulatory and socio-political challenges. The strategic analysis identifies opportunities such as Portugal’s capacity to further enhance its wine export strategies and Türkiye’s potential to expand both domestic consumption and exports potential across various grape products. However, it also highlights threats, including increasing global competition and regulatory challenges in Portugal, alongside socio-political and regulatory barriers that could impede Türkiye's wine sector growth. This paper contributes to the existing literature by providing a nuanced understanding of the distinct paths taken by Portugal and Türkiye, and strategic insights into their market positioning. The findings offer valuable implications for producers, marketers, and policymakers, emphasizing how these countries can leverage their unique strengths in grape production and address challenges to achieve sustainable growth in both wine and other grape-related rapidly evolving global markets.eng
dc.identifier.isbn978-625-8278-51-4
dc.identifier.urihttp://hdl.handle.net/10400.26/63496
dc.language.isoeng
dc.peerreviewedn/a
dc.rights.uriN/A
dc.subjectGrapes and wine production
dc.subjectInternational trade
dc.subjectTable grapes and wine consumption
dc.subjectComparative market analysis
dc.titleFrom Vineyards to Global Markets: The Evolution and Trends, Opportunities and Threats of Grape and Wine Industries in Portugal and Türkiyeeng
dc.typeconference paper
dspace.entity.typePublication
oaire.citation.conferenceDate2024-10-16
oaire.citation.conferencePlaceÇanakkale
oaire.citation.endPage125
oaire.citation.startPage109
oaire.citation.titleINTERNATIONAL BALKAN AGRICULTURE CONGRESS: BOOK OF PROCEEDINGS AND ABSTRACTS
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameLeandro
person.givenNameAlexandra
person.identifier.ciencia-idD219-0495-5357
person.identifier.orcid0000-0002-9166-1925
relation.isAuthorOfPublication4388aec6-3ea0-4237-bc40-a0780559ebe7
relation.isAuthorOfPublication.latestForDiscovery4388aec6-3ea0-4237-bc40-a0780559ebe7

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