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Publication
A Responsabilidade Social numa Empresa Portuguesa: estudo de caso
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| 1.3 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Introdução: A importância da responsabilidade social nas empresas tem aumentado nos
últimos anos e atualmente é uma das suas principais preocupações estratégicas. A
Agenda2030 propõe 17 ODS com as dimensões de atuação: social, económica e ambiental.
Para a Altice Portugal, a sustentabilidade e a responsabilidade social são a contribuição das
suas atividades de negócios para o progresso económico e social da comunidade,
considerando o impacto no meio ambiente e promovendo relações estáveis com as suas partes
interessadas.
Objetivos: avaliar a perceção dos colaboradores da Altice acerca da Responsabilidade Social,
na sua dimensão interna e externa da empresa.
Metodologia: Foram realizadas entrevistas a sete colaboradores da empresa Altice para
recolher os seus dados sociodemográficos e posteriormente aplicou seis questões de resposta
aberta correspondentes ao tema. As respostas dadas a cada pergunta foram agrupadas para
permitir uma comparação direta às declarações prestadas por cada entrevistado a cada
pergunta específica. Após análise de cada pergunta fez-se então uma síntese da concordância
existente entre os colaboradores.
Resultados: Os colaboradores definiram orientações de responsabilidade social ao nível
estratégico, transmissão de valores na comunidade e promoção de felicidade e bem-estar
como boas práticas de RSE. A nível interno entendem que a saúde, a formação e a família são
objetivos da empresa, e a nível externo a educação, a igualdade e a cultura. Todos
consideraram que os valores lhes são transmitidos, e todos reconheceram os Objetivos de
Desenvolvimento Sustentável (ODS) e sua identificação nas suas ações. Existe um consenso
no benefício das mesmas para a relação empresa-consumidor.
Conclusão: Os colaboradores têm conhecimento tanto da responsabilidade social interna
como externa e são conhecedores das ações que a Altice afirma praticar no seu relatório de
sustentabilidade. Os colaboradores consideraram a Altice Portugal uma empresa Socialmente
Responsável.
Introduction: The importance of social responsibility in companies has increased in recent years and is currently one of their main strategic concerns. The Agenda2030 proposes 17 SDGs with the following dimensions: social, economic and environmental. For Altice Portugal, sustainability and social responsibility are the contribution of its business activities for the economic and social progress of the community, considering the impact on the environment and promoting stable relations with its stakeholders. Purpose: To evaluate the perception of Altice employees about Social Responsibility, in its internal and external dimension. Methods: Interviews were conducted with seven employees of the company Altice to collect their sociodemographic data and subsequently were applied six questions corresponding to the topic. The answers given to each question were grouped to allow a direct comparison to the statements made by each interviewee for each specific question. After analyzing each question, a synthesis of the existing agreement between employees was made. Results: Employees defined social responsibility guidelines at the strategic level, transmitting values in the community and promoting happiness and well-being as good CSR practices. Internally, they understand that health, formation and family are company goals, and externally, education, equality and culture. Everyone considered that the values are transmitted to them, and everyone recognized the Sustainable Development Goals (SDG) and their identification in their actions. There is a consensus on their benefit regarding the company-consumer relationship. Conclusion: Employees are aware of both internal and external social responsibility and are aware of the actions that Altice claims to practice in its Sustainability Report. Employees considered Altice Portugal to be a Socially Responsible company
Introduction: The importance of social responsibility in companies has increased in recent years and is currently one of their main strategic concerns. The Agenda2030 proposes 17 SDGs with the following dimensions: social, economic and environmental. For Altice Portugal, sustainability and social responsibility are the contribution of its business activities for the economic and social progress of the community, considering the impact on the environment and promoting stable relations with its stakeholders. Purpose: To evaluate the perception of Altice employees about Social Responsibility, in its internal and external dimension. Methods: Interviews were conducted with seven employees of the company Altice to collect their sociodemographic data and subsequently were applied six questions corresponding to the topic. The answers given to each question were grouped to allow a direct comparison to the statements made by each interviewee for each specific question. After analyzing each question, a synthesis of the existing agreement between employees was made. Results: Employees defined social responsibility guidelines at the strategic level, transmitting values in the community and promoting happiness and well-being as good CSR practices. Internally, they understand that health, formation and family are company goals, and externally, education, equality and culture. Everyone considered that the values are transmitted to them, and everyone recognized the Sustainable Development Goals (SDG) and their identification in their actions. There is a consensus on their benefit regarding the company-consumer relationship. Conclusion: Employees are aware of both internal and external social responsibility and are aware of the actions that Altice claims to practice in its Sustainability Report. Employees considered Altice Portugal to be a Socially Responsible company
Description
Keywords
Responsabilidade Social Empresarial Sustentabilidade Altice Portugal Colaboradores