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A opção de compra e a adoção do e-commerce em Moçambique: barreiras e perceção de riscos
| Name: | Description: | Size: | Format: | |
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| 5.98 MB | Adobe PDF |
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Abstract(s)
A rápida e global expansão da internet, dos smartphones e dispositivos móveis em
geral, conjugado com fatores demográficos como a grande taxa de população jovem em
Moçambique tem tornado cada vez mais evidente e difundido o comércio eletrónico.
Neste contexto procurámos analisar os principais desafios socioeconómicos e culturais
que possam condicionar a opção de compra e a adoção do e-commerce em Moçambique, apesar
do seu lento desenvolvimento tecnológico.
Definimos para esta análise a comparação entre Portugal e Moçambique no que diz
respeito à adesão ao comércio eletrónico e efetuamos entrevistas em profundidade de uma
metodologia qualitativa, como procedimento de recolha de dados nos dois países de modo a
avaliar o nível de aceitação dos consumidores em relação a esta modalidade de comércio.
Por fim e de acordo com a análise de dados e resultados recolhidos propomos sugestões
para melhorar a experiência do consumidor moçambicano digital.
The rapid and global expansion of the internet, smartphones, and mobile devices in general, combined with demographic factors such as the large rate of young population in Mozambique, has made electronic commerce increasingly evident and widespread. In this context, we will seek to analyze the main socioeconomic and cultural challenges that may affect the purchase option and the adoption of e-commerce in Mozambique, despite its slow technological development. For this analysis, we defined the comparison between Portugal and Mozambique regarding adoption of e-commerce and carried out in-depth interviews using a qualitative methodology, as a data collection procedure in both countries to assess the level of consumer acceptance in relation to this type of commerce. Finally, according to the data analysis and results collected, we propose suggestions to improve the Mozambican digital consumer experience.
The rapid and global expansion of the internet, smartphones, and mobile devices in general, combined with demographic factors such as the large rate of young population in Mozambique, has made electronic commerce increasingly evident and widespread. In this context, we will seek to analyze the main socioeconomic and cultural challenges that may affect the purchase option and the adoption of e-commerce in Mozambique, despite its slow technological development. For this analysis, we defined the comparison between Portugal and Mozambique regarding adoption of e-commerce and carried out in-depth interviews using a qualitative methodology, as a data collection procedure in both countries to assess the level of consumer acceptance in relation to this type of commerce. Finally, according to the data analysis and results collected, we propose suggestions to improve the Mozambican digital consumer experience.
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Keywords
Comércio eletrónico Moçambique Comércio Digital Internet