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Publication
Projetando e testando um modelo de processo baseado no Design Sprint com UX Ágil dentro de uma Empresa de Dados e Nuvem
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.56 MB | Adobe PDF |
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Abstract(s)
Este estudo de caso trata-se de uma pesquisa exploratória que resulta
na concepção e desenvolvimento de um modelo de processo de design
para uma empresa de tecnologia baseado no método de Sprint design
do Jake Knapp em conjunto com o Agile UX de Deepak Arasu. A proposta
de implementar um conceito baseado em Knowledge Discovery in
Database (KDD) no processo vem como um suporte para que os designers
trabalhem melhor com os dados e assim entendam o problema em
profundidade para chegar a uma solução melhor, para uma empresa de
dados e nuvem. Para a concepção do processo, foi necessário antes
entender o grau de maturidade da empresa, e para isto foi realizada uma
pesquisa baseada na tese de doutorado da Bruna Ruschel. Além de
contribuir para a melhoria do desempenho da divisão interna de Design da
consultoria, também servirá de base para empresas com necessidades
semelhantes e para o estudo da gestão de design em equipes de UX e
empresas com baixa maturidade em design e UX.
This case study is an exploratory research that results in the conception and development of a design process model for a technology company based on Jake Knapp's Sprint design method in conjunction with Deepak Arasu's Agile UX. The proposal to implement a Knowledge Discovery in Database (KDD) -based concept in the process comes as a support for designers to work better with data and thus understand the problem in depth to arrive at a better solution, for a data and cloud company. To design the process, it was necessary to understand the degree of maturity of the company beforehand, and a research based on Bruna Ruschel's doctorate was carried out. In addition to contributing to improving the performance of the consultancy's internal Design division, it will also serve as a basis for companies in need of acquisitions and for the study of design management in UX teams and companies with low maturity in design and UX.
This case study is an exploratory research that results in the conception and development of a design process model for a technology company based on Jake Knapp's Sprint design method in conjunction with Deepak Arasu's Agile UX. The proposal to implement a Knowledge Discovery in Database (KDD) -based concept in the process comes as a support for designers to work better with data and thus understand the problem in depth to arrive at a better solution, for a data and cloud company. To design the process, it was necessary to understand the degree of maturity of the company beforehand, and a research based on Bruna Ruschel's doctorate was carried out. In addition to contributing to improving the performance of the consultancy's internal Design division, it will also serve as a basis for companies in need of acquisitions and for the study of design management in UX teams and companies with low maturity in design and UX.
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Keywords
Gerenciamento de Design UX/UI Processo de design Design Sprint UX Agile