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- Market Communication: Ethical and Praxeological Dimensions.Publication . Swiatkiewicz, OlgierdCommunication is one of the main organizational processes and at the same time one of the four basic marketing variables. Apart from some specific aspects of interpersonal communication, in this paper, we focus on the key issues of communication with the market and its stakeholders, because it determines the sales of products and services in a competitive environment, and consequently affects the income and profit of the company. The main aspect of communication with the market is its effectiveness (including the issues of ineffectiveness and/or countereffective action) and the relationship of expenditures and revenues (efficiency, etc.), i.e. the praxeological dimension. From the beginning of marketing, the ethical aspect of communication has also arisen some doubts which are still on the table. In recent times, the area was dominated by the issue of corporate social responsibility (CSR). In this article, we address numerous issues of communication with the market, but it is far from being exhaustive. The basic method adopted here is a review of the literature in this field.
- Praxeological and ethical limits for incorporation of ethics and CRS into a corporate strategy and operational activitiesPublication . Swiatkiewicz, Olgierd; Michalski, MarekOne can observe in the whole Europe a general trend to include ethics and corporate social responsibility into corporate strategy and operational activities. Institutional, public, corporate and competitors’ pressure reinforce the increasing popularity of the corporate social responsibility concept. It sometimes even happens that it is done without any preoccupation with risks and threats it may have to the business bottom line and to the interests of those stakeholders the company should first attend. We describe the praxeological limits, submitted to the criteria of efficiency and effectiveness, of including ethics and corporate social responsibility into a corporate strategy and operational activities by reviewing the literature on these issues. We also discuss the other side of the problem, namely its ethical limits, in general terms though, focusing on axiological aspects of these matters. The analysis concludes by emphasizing the practical sense of the golden mean.