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Advisor(s)
Abstract(s)
One can observe in the whole Europe a general trend to include ethics and corporate social responsibility
into corporate strategy and operational activities. Institutional, public, corporate and competitors’ pressure
reinforce the increasing popularity of the corporate social responsibility concept. It sometimes even
happens that it is done without any preoccupation with risks and threats it may have to the business bottom
line and to the interests of those stakeholders the company should first attend. We describe the praxeological
limits, submitted to the criteria of efficiency and effectiveness, of including ethics and corporate social responsibility
into a corporate strategy and operational activities by reviewing the literature on these issues. We
also discuss the other side of the problem, namely its ethical limits, in general terms though, focusing on axiological
aspects of these matters. The analysis concludes by emphasizing the practical sense of the golden
mean.
Description
Keywords
corporate strategy & operational activities corporate social responsibility ethics golden mean praxeology
Citation
Swiatkiewicz, O., Michalski, M. (2013).Praxeological and ethical limits for incorporation of ethics and CRS into a corporate strategy and operational activities. Optimum. Studia Ekonomiczne / Optimum. Economic Studies, 1 (61), pp. 15-30.