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ISG - Instituto Superior de Gestão
ISG - Dissertações de Mestrado em Marketing
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ISG - Dissertações de Mestrado em Marketing
Permanent URI for this collection
http://hdl.handle.net/10400.26/6117
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Recent Submissions
By Issue Date
By Author
By Advisor
By Title
By Subject
By Resource type
By Contributor
By SDG
By FOS
Browsing ISG - Dissertações de Mestrado em Marketing by Subject
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Aaker
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active/passive user
1
Alojamentos Turísticos
1
Amor à marca
1
Amor pela Marca; Preço Premium; Lealdade; Passa-a- Palavra; Envolvimento Ativo.
1
Angola
1
apoio social
1
Atitude
1
Atitude, Theory of Reasoned Action, Produtos em Cortiça, Consumidor.
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Ativação da Marca
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