Browsing by Issue Date, starting with "2023-11-27"
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- Desenvolvimento de Competências de Enfermagem Especializada em Saúde Infantil e Pediátrica: Capacitação Parental para a Diversificação AlimentarPublication . Assunção, Tânia Maria Fernandes; Fernandes, Sandra Rita PereiraEste relatório surge no âmbito do Mestrado em Enfermagem de Saúde Infantil e Pediátrica, da Escola Superior de Enfermagem de São José de Cluny, em parceria com a Escola Superior de Saúde de Santa Maria-Porto, sendo que este, assim como a sua discussão pública, visam a obtenção do grau de Mestre. Pretende: refletir no desenvolvimento de competências de Mestre e Especialista em Enfermagem de Saúde Infantil e Pediátrica; demonstrar conhecimento e competências inerentes à metodologia do relatório final; evidenciar capacidade de recolha, reflexão e de análise crítica da literatura; revelar rigor científico e respeito pela ética; demonstrar capacidade eficaz de comunicação do desenvolvimento das competências na área de especialização. Compõe-se por dois capítulos centrais. O primeiro, refere-se à análise reflexiva das competências adquiridas, destacando a análise, reflexão e discussão do progresso experimentado, enfatizando as competências adquiridas (comuns de Enfermeiro Especialista, específicas de Enfermeiro Especialista em Enfermagem de Saúde Infantil e Pediátrica e de Mestre). Já o segundo capítulo, apresenta uma scoping review sobre o papel do Enfermeiro Especialista em Enfermagem de Saúde Infantil e Pediátrica na capacitação parental para a diversificação alimentar, mapeando e escrutinando amplamente a literatura e, evidenciando competências de investigação e de análise crítica. Este termina com uma proposta de projeto de intervenção em enfermagem, apresentando um plano para a aplicação dos insights obtidos na revisão, visando a sua implementação futura, demonstrando capacidade de utilizar as evidências científicas para transformar práticas capazes de aperfeiçoar os cuidados às crianças e suas famílias, melhorando o desenvolvimento infantil. No relatório destaca-se o desenvolvimento de competências comuns do Enfermeiro Especialista, as específicas do Enfermeiro Especialista em Saúde Infantil e Pediátrica, para além das de mestre. O estudo efetuado investiga minuciosamente o papel do enfermeiro especializado na área referida na diversificação alimentar, apresentando evidências e aplicando-as na prática.
- Fintech perception of cooperation or competition with bankingPublication . Salgado, Flávio; Oliveira, Helena CostaOver the past few years, significant industries have modified their operation mode in the markets due to the substantial emergence of information technologies. The changes occur in the interaction with customers, production processes, or implementing strategies. The banking sector is not an exception, and this study focuses on the digital transformations of banks. This paper aims to understand how financial organizations in Portugal are changing to remain competitive while implementing information technologies. The purpose is to study a fintech, that emerged due to the digital transformation of the bank sector, and to understand its relationship with traditional banks, whether it is of cooperation or competition. This case study follows a qualitative methodology based on a semi-structured interview with the CEO of the fintech company nBanks. The fintech companies and banks can collaborate and work together to develop the financial market in Portugal. The relationship between them can be of cooperation instead of competitiveness.
- Economia Circular na Indústria da Moda: Fatores que influenciam a escolha do "Slow Fashion"Publication . Sequeira, Catarina; Pinto Borges, AnaA evolução tecnológica e industrial em curso tem impacte no meio ambiente, tornando a transição do Sistema Económico Linear para a Economia Circular uma necessidade imperativa. O crescente apelo à sustentabilidade e conscientização ambiental tem ampliado a importância da Economia Circular, especialmente na Indústria da Moda. Esta dissertação visa aliar a Economia Circular à moda sustentável e identificar fatores que moldam a decisão de compra do "slow fashion", isto é, se o consumidor é sensível a questões de sustentabilidade e, se sim, se estaria disposto a adquirir vestuário sustentável. Através de revisão literária, explorou-se o conceito da Economia Circular, a sua aplicação na moda, a perceção dos consumidores em relação ao "slow fashion" e quais os fatores para a compra. Para responder às questões de investigação, conduziram-se entrevistas estruturadas com uma abordagem qualitativa. Os resultados destacaram fatores influenciadores, tais como: tipo de "slow fashion", geração, sexo e preço. Conclui-se que os consumidores estão abertos à moda sustentável, sugerindo que as empresas podem adotar uma gestão baseada na sustentabilidade e na reutilização de matérias-primas e produtos, o que tornar-se-á um fator de competitividade e inovação. Para a implementação, estratégias de marketing são cruciais para tornar as soluções circulares atrativas. É importante ajustar os preços conforme o público-alvo e incentivar a reutilização, realçando os benefícios económicos, sociais e ambientais. Investigações futuras poderiam estudar o impacto do "greenwashing" na decisão de compra e a capacidade dos consumidores de alinhar os hábitos de consumo com valores éticos e sociais.
- Ai in service marketing: ethical issuesPublication . Manzhos, Olena; Salomão, MiriamRecent literature identifies artificial intelligence (AI) as an essential component of the socio-economic growth of the 21st century. It has been employed in numerous industries, including autopilot navigation and healthcare evaluation. In the future, growing curiosity in artificial intelligence is expected to contribute to its widespread acceptance, leading to a more favourable and sustainable way of living and doing business while satisfying society's necessities. Moreover, artificial intelligence has the potential to generate additional global economic activity of around $13 trillion by 2030, or about 16 per cent higher cumulative GDP compared with today. Hence, the main goal of this research is to explore how ethics have been treated in service companies concerning the use of AI to influence consumers. For this purpose, as this is a qualitative study, seven semi-structured interviews were conducted using a sufficient sample of C-level managers from service-oriented companies who use AI in marketing. In order to investigate the manner in which managers assign ethics to artificial intelligence technology, this research focused on the idea of the valuation of ethics as a mechanism that is put into action via socio-material practices. This analysis draws upon Barad's (2003, 2007) conceptual framework.Results show the intricate nature of the ethical handling of AI inside service-oriented enterprises. It sheds light on two key aspects: the unwillingness to employ AI for consumer manipulation and the ethical considerations that emerge as a result. Additionally, it underscores the necessity for conducting additional study on the ethical aspects of artificial intelligence and the significance of directing the advancement of AI following ethical principles and values. Moreover, the study posits that establishing ethical practices by firms reduces the impact of profit incentives on the ethical considerations surrounding digital technology. In general, the ethical framework around the use of artificial intelligence in service marketing is developing, necessitating the establishment of globally acknowledged ethical principles pertaining to AI. Finally, several recommendations are given to service-oriented companies that want to treat ethics concerning the usage of AI.
- “Exploring the effect of cognitive biases repeatedly applied as a marketing strategy on online consumer behavior”Publication . Souza, Priscila Rodrigues de; Salomão, MiriamAs we wake up from the moment we sleep, our brain does not stop trying to find meaning in the information it receives, establishing connections between various elements to make decisions quickly. However, these connections do not mean having proper comprehension, thoughtful analysis, or rational decision-making. Sometimes, this represents that the brains have developed shortcuts, simplifications that could be biased, and basic cognitive habits over the course of evolution. The objective of this project was to explore these cognitive biases to gain insight into consumer behavior when brands stimulate consumers continuously for an extended period with the same cognitive biases as a marketing strategy. The methodology used to address the core question of this dissertation was a qualitative approach, utilizing data collected through a semi-structured interview. The results show that even when consumers are repeatedly exposed to the Anchoring and Confirmation biases, their decisions continue to be influenced by the biases. Regardless of framing bias, the research highlights the need for further analysis.
- “Consumers’ emotions in the digital world: brand love, fomo, and their connection to social media content”Publication . Sanches, Patrícia Isabel Monteiro Lopes; Salomão, MiriamUnderstanding the emotions consumers go through in relation to brands is a never-ending study, and many concepts have been created to describe these emotions, two of them are brand love, a highly positive passionate emotional connection between consumers and brands, and fear of missing out (FOMO), a fear of not participating in desirable experiences that affects consumers. With the rise of social media, it’s safe to say brands have to find innovative ways to connect and establish healthy relationships with consumers in the digital world, and brands like Spotify are excelling at tampering with positive and negative consumer emotions. This study’s focus and main objective is exploring the manifestations of Brand love and FOMO in the digital context, and discovering if they are connected through content shared on social media. The present exploratory research takes a qualitative approach, and benefited from testimony of 14 participants, of diverse backgrounds, to comprehend the concerned topics. The results showcased a previously unexplored connection between brand love and FOMO and describes how it is established through content sharing, while commenting on topics such as brand love and FOMO, and surrounding topics like overall social media behavior, advertisement, and joy of missing out. This knowledge serves companies by instructing them on how important sharable content can be in the future of digital advertisement.