Percorrer por autor "Alves, Patrícia"
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- DIFICULDADES E DESAFIOS ENCONTRADOS PELOS RESPONSÁVEIS DA ÁREA DE COMUNICAÇÃO SOCIAL DO IFTM NA GESTÃO DA COMUNICAÇÃO INTERNAPublication . Alves, Patrícia; Morais, José C.A comunicação interna organizacional é um fator preponderante no aumento da integração da informaçõe e dos colaboradores. Descreve-se uma pesquisa sobre dificuldades e desafios da comunicação interna de um pólo do Instituto Federal de Educação, Ciência e Tecnologia do Triângulo Mineiro (IFTM). A metodologia utilizada foi o estudo de caso, com análise de dados qualitativa. Recorreu-se a entrevistas semi-estruturadas aos responsáveis da área de comunicação dos nove Campus da Instituição e Reitoria, sujeitas a análise de conteúdo. Os resultados identificaram dificuldades relacionadas aos fluxos, barreiras físicas e hierárquicas, rumores, e principalmente a falta de uma cultura de comunicação, que impedem uma comunicação interna eficiente. Foram propostas ações estratégicas visando melhorar os processos comunicativos e o fortalecimento da comunicação interna.
- Predictors of positive mental health in higher education students. A cross‐sectional predictive studyPublication . Nogueira, Maria José; Seabra, Paulo; Alves, Patrícia; Teixeira, Delfina; Carvalho, José Carlos; Sequeira, CarlosPurpose To describe positive mental health (PMH) psychological vulnerability (PV) and identify predictors of PMH in higher education students (HES). Design and Methods A cross-sectional, predictive study was performed with a convenience sample of 3322 students, using an online questionnaire with sociodemographic information, the PMH Questionnaire, and the PV Scale. Findings The majority scored a flourishing level, and 67.7% of the participants scored high levels of PV. The Regression Model found a significant predictive variable for PMH. Practice Implications Gender, age, regular exercise, healthy diet, number of meals per day, and leisure activities are significant positive predictors of PMH. PV is the sole significant negative predictor. Therefore, improving mental health literacy can be a strategy to support HES
- Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of EmployeesPublication . Alves, Patrícia; Santos, Vasco; Pinto Dos Reis, Isabel; Martinho, Filipa; Martinho, Domingos; Sampaio, Marta Correia; José Sousa, Maria; Au-Yong-Oliveira, ManuelIn a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in di erentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s a ective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an a ective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising di erent positions in the di erent sectors of activity. Results obtained with these techniques indicate a high level of a ective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that a ective commitment develops when the individual becomes involved and identifies with the organization.