IPAM - Porto
Permanent URI for this community
Browse
Browsing IPAM - Porto by advisor "Bagheri, Mohammad"
Now showing 1 - 3 of 3
Results Per Page
Sort Options
- Entry into the packaging market: The case of a portuguese cork-based companyPublication . Tigre, Mafalda Silva; Bagheri, MohammadThe Company where the internship was carried out is a Portuguese cork-based B2B and B2C business, owning a worldwide stable and strong presence. It transforms cork composites, blended with other materials into new shapes, giving it new functionalities, and constantly searches for new challenges and develops new cork solutions. This thesis aims to give a foundation for the Company to enter in the packaging market. Therefore, to understand the industry and analyze the Company’s potential to enter the market, this research adopted a case study approach, having desktop research, unstructured interviews, and meetings in a corporate setting as the data collection techniques. The Company revealed to be in a good path to enter in the packaging market, specifically in the food & beverages and beauty & personal care markets. The cork-based materials with most potential for these markets are Cork Polymer Compounds, White Agglomerates and White Agglomerates with EVA. To enrich its future market competitiveness, the Company should invest in new product development, creating unique and innovative packaging materials and applications. This thesis limitations resulted predominantly from the literature availability, and future research is proposed to address it.
- Online personal branding in the aftermath of the pandemic: The perspective of different adulthood development stagesPublication . Capela, José Vasco Moreira; Bagheri, MohammadThe COVID-19 global pandemic has changed the way people live and work. The digitization already observed in recent years was further accelerated by the consequences brought by the SARS‑CoV‑2 virus. Professionals from different areas and ages were forced to interact with digital tools and platforms to continue their work at a distance. In addition to these changes, the pandemic brought doubts and uncertainties in professional careers. The need for adaptation was, therefore, even more fundamental for professionals worldwide. Assuming that online personal branding is a valuable strategy for professional differentiation and for attaining a satisfactory career, this qualitative study intended to study different topics within this theme, interviewing individuals from different adulthood life stages. As one of the first cross-sectional exploratory studies on this topic, to the best knowledge of the author, it was possible to understand the perceptions of different audiences, of different ages, and necessarily at different life stages, and draw valid conclusions regarding online personal brands from a broadcaster and receiver perspective. The results suggest that the COVID-19 pandemic acted as an antecedent to the development of online personal brands, as people intensified their use of digital platforms and tools during that period. Still on the use of digital platforms, the different adulthood life stages indicated that they already used the platforms for professional purposes and were used to follow online personal brands. Being with it, aware of what brings them closer and further away from the brands, the benefits, and challenges of developing this activity. Nevertheless, participants’ perceptions differed according to age.Concerning the relationship of developing an online personal brand as a company employee, the results show that despite all the benefits pointed out to both parties resulting from this activity, this action can trigger tensions. The most significant tension factor pointed out seems to be competition related to the personal brand's operation sector. Finally, regarding the future of online personal branding, the results show that it will tend to grow in the future and will be influenced by the legal and technological restrictions that these platforms and those who use them will be subject to. The preferred communication format of the online personal brand will be video, social networks as the platform of choice to develop the personal brand, and the characteristic that the brand must have to be successful is authenticity. At the end, the limitations and future avenues for research will be presented.
- Personalization through a proactive live chat in an e-commerce: The case of Byside’s client, a multinational retail companyPublication . Mendes, Ricardo Nuno Teixeira Pimenta Marvão; Bagheri, MohammadRetail e-commerce companies currently struggle in managing and optimizing the performance of a proactive live chat software application. It is assumed by companies present in the sector that providing personalized assistance to online visitors brings positive outcomes, however, there is no scientific evidence in this field to prove this assumption. This research aims to bring new insights into the contribution personalization can have regarding the performance of this app. Specifically, it investigates whether increasing personalization on the provided assistance to the online visitor has an impact on the number and value of influenced checkouts. To test the hypothesis that providing more personalized assistance to the online visitor through this application leads to increased sales, the performance results of this app in the Croatian market of a multinational retail client were analyzed. Two five-month periods were observed, one providing nonpersonalized assistance and the other with personalized assistance for online visitors, the results of both periods were analyzed using three independent samples t-tests. The outcomes showed a statistically significant positive effect of the personalized assistance in the application performance results. These results suggest that online visitors who received personalized assistance are more likely to proceed to the checkout funnel and complete the purchase and to perform checkouts with a higher value. On this basis, personalization should be considered when managing or optimizing proactive live chat campaigns in retail e-commerce. The thesis is finalized by outlining its limitations and proposing new avenues of research.