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Publication
Enoturismo no Alentejo: visão global e perspectivas de desenvolvimento
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| 10.11 MB | Adobe PDF |
Advisor(s)
Abstract(s)
A crescente concorrência internacional entre destinos turísticos acentua a necessidade de
diferenciação da oferta através de factores como a identidade e autenticidade. Neste âmbito, o enoturismo ou “turismo do vinho” têm vindo a ser objeto de crescente interesse por parte de agentes económicos e académicos, em praticamente todas as zonas produtoras de vinho. Tal facto, deve-se ao seu potencial em termos de desenvolvimento socioeconómico, de preservação de recursos naturais, culturais e sociais nas regiões vitivinícolas.
Também em Portugal assistimos, nos últimos anos, sobretudo nas regiões do Alentejo e Douro, à concretização de projetos que têm como objectivo, criar uma oferta turística diversificada capaz de atrair mais e melhores turistas, com base nos seus atributos naturais e culturais e na riqueza e qualidade dos seus vinhos. É neste contexto que se insere a presente proposta de investigação. Concretamente, pretende-se aprofundar o conhecimento do enoturismo na região do Alentejo, nomeadamente as suas limitações atuais e perspectivas de desenvolvimento. Para o efeito, apresenta-se um estudo de carácter exploratório, com incidência no distrito de Évora, que partindo da análise da realidade atual, em termos das características do destino propriamente dito, da oferta e da procura, identificar pistas para o seu desenvolvimento futuro.
Este estudo, obedeceu a um conjunto de passos, a saber: 1) revisão da literatura de referência sobre o tema, incluindo as diferentes ópticas de abordagem; 2) caracterização das indústrias do vinho e do turismo, nomeadamente a nível regional e nacional; 3) estudo qualitativo; e 4) estudo quantitativo.
Do presente trabalho, resulta evidente o impacto positivo que o enoturismo pode ter para um destino turístico e concretamente para a região Alentejo. A partir dos resultados obtidos, elaborou-se um modelo de consolidação e desenvolvimento deste produto na região. Apresentamos ainda um conjunto de conclusões e sugestões que nos parecem pertinentes, embora passíveis de confirmação e/ou correção por futuras investigações que importa incentivar e apoiar.
The increasing competition among international tourism destinations, highlights the need for their differentiation and strategic (re)positioning, based on identity and authenticity factors. In this context, wine tourism has been subject of increasing interest from academics and from economic players, in almost every wine-producing regions given its potential as a socio-economic development tool, and for natural, cultural and social resource preservation. Likewise in Portugal, and in particular in the Alentejo and Douro regions, we have witnessed in recent years, the implementation of projects that aim, benefiting from the natural and cultural attributes of the regions and the richness and quality of its wines, to develop a diversified tourism supply capable of attracting more and better tourists. The current research proposal emerges in this framework. More specifically, it aims to deepen the knowledge of wine tourism in the Alentejo region, identify its current limitations and potentialities, through an exploratory study focused on the Évora district, based on an analysis of the current state-of-the-art of the destinations supply and demand characteristics and identify clues for its future development. With this purpose, following the 1) review of the published literature on the topic and its different angles of approach, we proceeded to 2) characterize the wine and tourism industries in the region, undertook the 3) qualitative and 4) quantitative studies on the current supply and demand, identifying a set of structural dimensions of wine tourism in the Alentejo. From the current study, it results clear the positive impact that wine tourism can have in the region both as a tourism and socioeconomic development factor. The obtained results enabled us to propose a consolidation and development framework for this tourism product in the region. Furthermore a set of conclusions and suggestions, which seem relevant, but liable to confirmation and/or correction by future investigations, that should be encouraged and supported, are presented.
The increasing competition among international tourism destinations, highlights the need for their differentiation and strategic (re)positioning, based on identity and authenticity factors. In this context, wine tourism has been subject of increasing interest from academics and from economic players, in almost every wine-producing regions given its potential as a socio-economic development tool, and for natural, cultural and social resource preservation. Likewise in Portugal, and in particular in the Alentejo and Douro regions, we have witnessed in recent years, the implementation of projects that aim, benefiting from the natural and cultural attributes of the regions and the richness and quality of its wines, to develop a diversified tourism supply capable of attracting more and better tourists. The current research proposal emerges in this framework. More specifically, it aims to deepen the knowledge of wine tourism in the Alentejo region, identify its current limitations and potentialities, through an exploratory study focused on the Évora district, based on an analysis of the current state-of-the-art of the destinations supply and demand characteristics and identify clues for its future development. With this purpose, following the 1) review of the published literature on the topic and its different angles of approach, we proceeded to 2) characterize the wine and tourism industries in the region, undertook the 3) qualitative and 4) quantitative studies on the current supply and demand, identifying a set of structural dimensions of wine tourism in the Alentejo. From the current study, it results clear the positive impact that wine tourism can have in the region both as a tourism and socioeconomic development factor. The obtained results enabled us to propose a consolidation and development framework for this tourism product in the region. Furthermore a set of conclusions and suggestions, which seem relevant, but liable to confirmation and/or correction by future investigations, that should be encouraged and supported, are presented.
Description
Keywords
Alentejo Produto Turístico Oferta e Procura Motivações de Viagem Governança Desenvolvimento Regional Wine Tourism Alentejo Tourism Product Demand and Supply Travel Motivations Governance Regional Development
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril