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Hostels independentes: o caso de Lisboa
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Abstract(s)
A dissertação “Hostels Independentes: o caso de Lisboa” visa contribuir para uma leitura
sistematizada da tipologia de alojamento turístico hostel em Lisboa, interpretando o seu contributo
para a afirmação da cidade como destino turístico jovem.
Os hostels correspondem a uma oferta de alojamento turístico do segmento budget, onde se tem
assistido a uma evolução quantitativa e qualitativa na oferta e procura, possível corolário dos desígnios
da sociedade ocidental contemporânea, que valoriza a experiência turística em idades cada vez mais
jovens. O relatório The Power of Youth Travel (UNWTO, 2012) fundamenta o peso relevante do
mercado turístico jovem nas viagens internacionais e na geração de receitas turísticas mundiais. Os
hostels, alojamento mais utilizado por este segmento, têm vindo a adaptar-se às especificidades do
“novo turismo” e hoje a sua oferta espraia-se num espectro qualitativo variado, com respostas de
alojamento diferenciadas, cada vez mais empenhada em satisfazer o seu público-alvo.
Elegeu-se a oferta de hostels da cidade de Lisboa como estudo de caso empírico, cuja oferta recente
teve um acentuado crescimento nos últimos anos, com particular destaque internacional pelas suas
boas práticas. A sua oferta tem contribuído para uma melhoria significativa da capacidade de recepção
do turista jovem, através de um conceito de alojamento turístico baseado no preço, informalidade e
localização
A afirmação do segmento jovem no turismo internacional confere hoje ao hostel um papel de relevo.
Tal representa para a cidade de Lisboa um aumento potencial de chegadas turísticas de viajantes
associados a novos hábitos de viagem, ao nível da sensibilidade ao preço, utilização intensiva de
tecnologias de informação no suporte às tomadas de decisão turística e grande partilha de informação
em redes sociais e junto de conhecidos, podendo esta prática traduzir-se em grande influência junto de
potenciais turistas. Representa, adicionalmente, um ganho potencial subjacente a uma fidelização de
longo de prazo de visitantes jovens que, satisfeitos com a sua visita a Lisboa, poderão regressar numa
fase posterior e com outras disposições de consumo, uma vez que estes representam os turistas adultos
do futuro.
Os resultados apresentados na presente dissertação evidenciam alguns dos contributos desta oferta
turística de alojamento para a consolidação da imagem de Lisboa junto do segmento jovem. A
dissertação constitui um exercício de reflexão conceptual, consubstanciado na análise descritiva do
caso de estudo. O roteiro metodológico, delineado para a interpretação integrada de fontes de
informação primárias e secundárias, permitiu dissertar sobre a problemática levantada: que
oportunidades acarreta a impulsão do segmento turístico jovem junto dos destinos turísticos?
The dissertation "Independent Hostels: the case of Lisbon" offers a systematic approach of a particular tourist accommodation type – hostel- in Lisbon, and its effectiveness for the image of the city as a tourist destination for young travelers. The hostels are a part of the supply sector of tourist accommodation in the budget segment, where there has been a market evolution, in a quantitative and qualitive matter, possibly as a consequence of contemporary Western society habits, where tourism experiences are increasingly valued at younger ages. The Power of Youth Travel Report (UNWTO, 2012) points out to the relevant extent of the youth travel market in international arrivals and tourism receipts. Hostels, the most frequently used accommodation type by this segment, have been adapted to the “new tourism” specifities, and presently offer a wide variety of answers meeting the specific needs of its target audience. The hostel supply in Lisbon city was choosen as a case study, for its strong growth in recent years, and its international proeminence for its good business practices. It has also contributed to a significant improvement of the ability to receive young tourists, based in a concept of tourist accommodation offering good price, location and informality. The importance of the youth travel market in the international tourism emphasizes today the hostel prominent role. The city of Lisbon is expected to benefit with an increase of young travelers arrivals, related with new travel habits, especially price sensitive, intensive user of information technologies and wide information-sharing on social networks and other platforms, among friends and acquaintances. This practice enhances the influence among potential tourists to Lisbon. In addition, it sustains a potencial gain towards long-term loyalty of young visitors who, satisfied with their visit to Lisbon, may return at a later stage, spending more, as they represent the adult tourists of the future. The findings of this study enhance the contribution of this accommodation sector for the consolidation of Lisbon’s image perceived in the youth segment. This dissertation relies on a conceptual reflection, embodied in the descriptive analysis of the case study. The methodological plan, designed for an integrated interpretation of primary and secondary information sources, allowed to lecture on the most important issue raised: what kind of opportunities brings the youth tourism segment to tourist destinations?
The dissertation "Independent Hostels: the case of Lisbon" offers a systematic approach of a particular tourist accommodation type – hostel- in Lisbon, and its effectiveness for the image of the city as a tourist destination for young travelers. The hostels are a part of the supply sector of tourist accommodation in the budget segment, where there has been a market evolution, in a quantitative and qualitive matter, possibly as a consequence of contemporary Western society habits, where tourism experiences are increasingly valued at younger ages. The Power of Youth Travel Report (UNWTO, 2012) points out to the relevant extent of the youth travel market in international arrivals and tourism receipts. Hostels, the most frequently used accommodation type by this segment, have been adapted to the “new tourism” specifities, and presently offer a wide variety of answers meeting the specific needs of its target audience. The hostel supply in Lisbon city was choosen as a case study, for its strong growth in recent years, and its international proeminence for its good business practices. It has also contributed to a significant improvement of the ability to receive young tourists, based in a concept of tourist accommodation offering good price, location and informality. The importance of the youth travel market in the international tourism emphasizes today the hostel prominent role. The city of Lisbon is expected to benefit with an increase of young travelers arrivals, related with new travel habits, especially price sensitive, intensive user of information technologies and wide information-sharing on social networks and other platforms, among friends and acquaintances. This practice enhances the influence among potential tourists to Lisbon. In addition, it sustains a potencial gain towards long-term loyalty of young visitors who, satisfied with their visit to Lisbon, may return at a later stage, spending more, as they represent the adult tourists of the future. The findings of this study enhance the contribution of this accommodation sector for the consolidation of Lisbon’s image perceived in the youth segment. This dissertation relies on a conceptual reflection, embodied in the descriptive analysis of the case study. The methodological plan, designed for an integrated interpretation of primary and secondary information sources, allowed to lecture on the most important issue raised: what kind of opportunities brings the youth tourism segment to tourist destinations?
Description
Keywords
Turismo jovem Hostel Alojamento turístico Low-cost Youth tourism Hostel Tourist accommodation Low-cost
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril