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Publicação
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
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Resumo(s)
The present work, as its main purpose, investigates of whether operational,
demand, and home country factors influence an airline’s competitive position
relative to its peers. Operational efficiency through cost management and hub
strategies is a widely known subject in the airline business, and pressure from
the deregulation of several air transport markets around the world and
subsequent fierce competition on this service industry has increased the need for
differentiation based on the aspect that more and more weighs on customer
choice: costs and pricing. This investigation researches TAP Portugal against
European competitors Iberia and Lufthansa on its service offerings to Latin
America, making conclusions on whether the Portuguese airline has indeed a
competitive advantage supported by its geography on serving that market.
Descrição
Palavras-chave
competitive advantage airlines TAP Latin America geography