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As variações da procura turística e as incidências sobre a gestão hoteleira – o caso dos hotéis em Lisboa
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| 3.72 MB | Adobe PDF |
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Abstract(s)
A presente dissertação centra-se na evolução da procura turística para o destino turístico de Lisboa, suas repercussões na oferta do alojamento e nas práticas de gestão hoteleira, apresentando como questão central de investigação o desenvolvimento sustentado do alojamento nos hotéis em Lisboa.
A hotelaria como elemento essencial de um destino turístico, no contexto atual de evolução do mercado, debate-se com um conjunto de desafios que interessa analisar, nomeadamente em relação às práticas de gestão hoteleira.
A metodologia utilizada na pesquisa inclui uma sistematização da literatura de referência sobre o turismo, a gestão hoteleira e a gestão do alojamento, bem como, a análise empírica de dados e a aplicação de métodos de observação através de inquéritos, que permitiu elaborar um diagnóstico de evolução passada e de perspetivas futuras. Por outro lado, o estudo apresenta vários modelos de causa-efeito entre diferentes variáveis associadas à oferta e à procura e engloba também a análise de um modelo concetual de posicionamento e identificação das variáveis determinantes para o desenvolvimento e sustentabilidade do setor.
This dissertation focuses on the changing nature of the demand for Lisbon as a tourist destination and its repercussions on the offer of accommodation and hotel management practices, the central question of the research being the sustained development of accommodation in Lisbon hotels. As an essential element of a tourist destination, and in the current context of the changes in the market, the hotel industry is facing a set of challenges that should be analysed, specifically in relation to hotel management practices. The methodology used in the research includes a systematization of reference literature on tourism, hotel management and accommodation management, as well as an empirical analysis of data and the application of methods of observation through surveys, which made it possible to make a diagnosis of changes in the past and perspectives for the future. The study furthermore presents various cause-effect models between different variables associated with the supply and demand and includes an analysis of a conceptual model for positioning and identifying the variables that are determinant in the development and sustainability of the sector.
This dissertation focuses on the changing nature of the demand for Lisbon as a tourist destination and its repercussions on the offer of accommodation and hotel management practices, the central question of the research being the sustained development of accommodation in Lisbon hotels. As an essential element of a tourist destination, and in the current context of the changes in the market, the hotel industry is facing a set of challenges that should be analysed, specifically in relation to hotel management practices. The methodology used in the research includes a systematization of reference literature on tourism, hotel management and accommodation management, as well as an empirical analysis of data and the application of methods of observation through surveys, which made it possible to make a diagnosis of changes in the past and perspectives for the future. The study furthermore presents various cause-effect models between different variables associated with the supply and demand and includes an analysis of a conceptual model for positioning and identifying the variables that are determinant in the development and sustainability of the sector.
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Keywords
turismo hotelaria gestão hoteleira gestão do alojamento hoteleiro destino turístico Lisboa tourism hotel industry hotel management management of hotel accommodation tourist destination Lisbon