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Publication
A comunicação e as relações públicas no policiamento de proximidade
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| 2.71 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O presente Relatório Científico Final do Trabalho de Investigação Aplicada é
alusivo ao tema, “A comunicação e as Relações Públicas no Policiamento de
Proximidade”, tendo como estudo de caso a Operação Azeitona Segura, implementada no
Destacamento Territorial de Moura.
O objetivo geral deste trabalho é analisar e descrever as atividades de Comunicação
e Relações Públicas especialmente desenvolvidas para a Operação Azeitona Segura, apurando também as sinergias resultantes da interação entre os intervenientes. No decurso deste trabalho, foram elaboradas perguntas de investigação e hipóteses com o objetivo de responder à pergunta de partida: “ Qual é a importância da Comunicação e das Relações
Públicas na operação Azeitona Segura?”.
Para tal, a metodologia empregue assentou na realização de entrevistas
semiestruturadas aos intervenientes na operação, quer a nível operacional (GNR, entidades e Olivicultores) quer ao nível estratégico e comunicacional (o responsável da operação e os intervenientes na divulgação, nacional e internacional). Complementarmente, praticou-se a análise de imprensa e de outros documentos.
Neste estudo, verificou-se que a comunicação é um pilar essencial no policiamento
de proximidade, as relações públicas aumentam exponencialmente o sentimento de segurança dos cidadãos, valendo-se da divulgação das atividades operacionais
desenvolvidas. As características deste policiamento de proximidade exigem uma
estratégia e gestão da comunicação, pois em matéria de segurança, quanto maior for a aposta na publicidade e no marketing, maior será a promoção do programa e o cumprimento dos objetivos, facto verificado ao longo do trabalho.
A Operação Azeitona Segura, programa especial de policiamento de proximidade
adaptado à atividade agrícola de olivicultura, atingiu na sua plenitude a prevençã o da criminalidade associada ao furto de azeitona e permitiu criar uma base de dados agregadora de toda a informação relevante para atividade e partilha pelas várias entidades envolvidas na operação.
Abstract The present final scientific report of the applied research work is subdued to the theme “The Communication and the Public Relations in Community Policing”, having as a case study the Operation Safe Olive, implemented in the territorial detachment of Moura . The main objective of this work is to analyze and describe the communication and public relations activities specially developed for the Operation Safe Ol ive, investigating also the resulting synergies of the participants’ interaction. Throughout this work, questions and hypothesis were elaborated with the intent of answering the starting question: “Which is the importance of communication and public relati ons in the operation safe olive?” For such, the methodology employed was based on the performance of semistructured interviews with the participants of the operation, whether in an operational level (GNR, entities and olive agricultures) but also on the strategic and communicational level (head director of the operation and all the participants in public relations, on a national and international level). Complementarily, it was performed the analysis of press and other documents. In this study, we verified that the communication is an ess ential pillar in community policing, the public relations greatly increase the feeling of security of the citizens, taking advantage of the divulgation of the operational activities developed. The characteristics of this community policing require a strate gy and communication management, because when dealing with security issues, the bigger the focus on publicity and marketing, the bigger will be the promotion of the program and the fulfilling of the objectives, fact verified throughout this work. The Operation Safe Olive, a special community policing program adapted to the agricultural activity of olive growing, reached in its plenitude the prevention of criminality associated with the theft of olives and allowed the creation of a database which comprised all the relevant information of the activity and the sharing of that data through the several entities involved in the operation.
Abstract The present final scientific report of the applied research work is subdued to the theme “The Communication and the Public Relations in Community Policing”, having as a case study the Operation Safe Olive, implemented in the territorial detachment of Moura . The main objective of this work is to analyze and describe the communication and public relations activities specially developed for the Operation Safe Ol ive, investigating also the resulting synergies of the participants’ interaction. Throughout this work, questions and hypothesis were elaborated with the intent of answering the starting question: “Which is the importance of communication and public relati ons in the operation safe olive?” For such, the methodology employed was based on the performance of semistructured interviews with the participants of the operation, whether in an operational level (GNR, entities and olive agricultures) but also on the strategic and communicational level (head director of the operation and all the participants in public relations, on a national and international level). Complementarily, it was performed the analysis of press and other documents. In this study, we verified that the communication is an ess ential pillar in community policing, the public relations greatly increase the feeling of security of the citizens, taking advantage of the divulgation of the operational activities developed. The characteristics of this community policing require a strate gy and communication management, because when dealing with security issues, the bigger the focus on publicity and marketing, the bigger will be the promotion of the program and the fulfilling of the objectives, fact verified throughout this work. The Operation Safe Olive, a special community policing program adapted to the agricultural activity of olive growing, reached in its plenitude the prevention of criminality associated with the theft of olives and allowed the creation of a database which comprised all the relevant information of the activity and the sharing of that data through the several entities involved in the operation.
Description
Keywords
Guarda nacional Republicana Comunicação Relações Públicas Policiamento de Proximidade Operação Azeitona Segura
Pedagogical Context
Citation
Publisher
Academia militar. Direção de Ensino