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Impacto das redes sociais na medicina dentária na vertente social e económica em Portugal
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Abstract(s)
O impacto crescente das redes sociais na Medicina Dentária em Portugal é evidente, abrangendo tanto as esferas social quanto econômica. Estas plataformas digitais transformaram-se uma ferramenta valiosa para profissionais e pacientes, transformando a prática da Medicina Dentária e a promoção de serviços.
No contexto social, as redes sociais desempenham um papel fundamental na disseminação de informações sobre saúde oral. Os pacientes agora têm acesso a uma ampla variedade de recursos online, incluindo vídeos informativos, artigos e conselhos de profissionais de Medicina Dentária. Além disso, proporcionam uma plataforma para profissionais de Medicina Dentária educarem e interagirem com os pacientes, partilhando informações sobre procedimentos, dicas de cuidados orais e demonstrações em vídeo. Essa abordagem educacional não apenas ajuda a compreensão dos pacientes sobre seus tratamentos, mas também fortalece a relação entre dentista e paciente.
No âmbito econômico, as redes sociais desempenham um papel crucial na promoção dos serviços odontológicos. Clínicas e profissionais podem empregar estratégias de marketing nas redes sociais para atrair novos pacientes, criando conteúdo direcionado e partilhando casos clínicos. Como resultado, muitos profissionais relatam um aumento significativo no número de pacientes provenientes das redes sociais.
No entanto, o uso das redes sociais na Medicina Dentária também apresenta desafios. Manter altos padrões éticos e garantir a privacidade dos pacientes são fundamentais. É essencial abordar o uso responsável e ético das redes sociais, maximizando seus benefícios e superando os riscos associados a essas plataformas digitais em constante evolução.
Esta revisão narrativa tem como objetivo apresentar o impacto das redes sociais na Medicina Dentária. Foi realizada uma recolha bibliográfica nos motores de pesquisa Pubmed, SciELO e Google Scholar, examinando artigos científicos publicados nos últimos 10 anos em inglês, português e espanhol.
The growing impact of social media on Dentistry in Portugal is evident, encompassing both the social and economic spheres. These digital platforms have become valuable tools for professionals and patients, transforming the practice of Dentistry and the promotion of services. In the social context, social media plays a fundamental role in disseminating information about oral health. Patients now have access to a wide range of online resources, including informative videos, articles, and advice from dental professionals. Furthermore, it provides a platform for dental professionals to educate and interact with patients, sharing information about procedures, oral care tips, and video demonstrations. This educational approach not only helps patients better understand their treatments but also strengthens the dentist-patient relationship. In the economic realm, social media plays a crucial role in promoting dental services. Clinics and professionals can employ marketing strategies on social media to attract new patients by creating targeted content and sharing clinical cases. As a result, many professionals report a significant increase in the number of patients coming from social media. However, the use of social media in Dentistry also presents challenges. Maintaining high ethical standards and ensuring patient privacy are essential. It is crucial to address the responsible and ethical use of social media, maximizing its benefits and overcoming the risks associated with these ever-evolving digital platforms. This narrative review aims to present the impact of social media on Dentistry. A bibliographic search was conducted on the Pubmed, SciELO, and Google Scholar search engines, examining scientific articles published in the last 10 years in English, Portuguese, and Spanish, using the keywords "Social media and oral health" and "Dentistry and influencers."
The growing impact of social media on Dentistry in Portugal is evident, encompassing both the social and economic spheres. These digital platforms have become valuable tools for professionals and patients, transforming the practice of Dentistry and the promotion of services. In the social context, social media plays a fundamental role in disseminating information about oral health. Patients now have access to a wide range of online resources, including informative videos, articles, and advice from dental professionals. Furthermore, it provides a platform for dental professionals to educate and interact with patients, sharing information about procedures, oral care tips, and video demonstrations. This educational approach not only helps patients better understand their treatments but also strengthens the dentist-patient relationship. In the economic realm, social media plays a crucial role in promoting dental services. Clinics and professionals can employ marketing strategies on social media to attract new patients by creating targeted content and sharing clinical cases. As a result, many professionals report a significant increase in the number of patients coming from social media. However, the use of social media in Dentistry also presents challenges. Maintaining high ethical standards and ensuring patient privacy are essential. It is crucial to address the responsible and ethical use of social media, maximizing its benefits and overcoming the risks associated with these ever-evolving digital platforms. This narrative review aims to present the impact of social media on Dentistry. A bibliographic search was conducted on the Pubmed, SciELO, and Google Scholar search engines, examining scientific articles published in the last 10 years in English, Portuguese, and Spanish, using the keywords "Social media and oral health" and "Dentistry and influencers."
Description
Dissertação para obtenção do grau de Mestre no Instituto Universitário Egas Moniz
Keywords
Redes sociais Saúde oral Medicina dentária Influencers