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Publication
As motivações dos hóspedes para ações de educação ambiental em hotelaria
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Abstract(s)
A presente investigação pretende avaliar as motivações dos hóspedes para a participação
em atividades ambientais propostas pelos estabelecimentos hoteleiros. Estas medidas
fazem parte de uma Estratégia de Educação Ambiental em hotelaria, cuja criação é
inovadora e visa a consciencialização dos hóspedes, ambicionado a mudança de
comportamentos e aplicação dos mesmos no quotidiano pós-estadia.
A metodologia da dissertação baseia-se em inquéritos por questionário a potenciais
hóspedes, inquéritos por entrevista a gestores hoteleiros e a concretização de um método
Delphi, aplicado ao mesmo grupo de entrevistados. Estas etapas culminaram na
elaboração de uma Estratégia de Educação Ambiental, cujo principal objetivo será,
futuramente, integrar as políticas apresentadas nos estabelecimentos hoteleiros.
Os resultados indicam que os potenciais hóspedes se interessam por atividades
relacionadas com a temática ambiental e que os hotéis já têm alguns cuidados e
preocupações ambientais. No entanto, é notável que faltam medidas que impliquem os
hóspedes, para que estes sintam que fazem parte da solução.
Destacam-se seis medidas que foram aprovadas por unanimidade como as mais fáceis de
implementar: o incentivo ao comércio local e parceria com produtores locais, a
organização de limpezas de praia ou de espaços verdes, as caminhadas ecológicas com
possível visita guiada pela área envolvente, a oferta de cinzeiros portáteis para hóspedes
fumadores, o apadrinhamento de associações e a aposta na comunicação entre hóspedes
e staff.
As medidas a implementar devem ser adaptadas de acordo com a tipologia e a envolvente
do alojamento.
This research aims to evaluate guests' motivations to participate in environmental activities proposed by hotel establishments. These measures are part of an Environmental Education Strategy in hotels, whose creation is innovative and aims to raise guests' awareness, aiming at changing behaviors and applying them in their post-stay every day. The methodology of the dissertation is based on surveys to potential guests, semi structured interviews to hotel managers and the implementation of a Delphi method, applied to the same group of interviewees. These steps culminated in the elaboration of an Environmental Education Strategy, whose main goal will be, in the future, to integrate the suggested policies in the hotel establishments. The results indicate that potential guests are interested in environmentally themed activities and that hotels already have some environmental awareness and concerns. However, it is notable that there is a lack of measures that involve the guests, so that they feel they are part of the solution. Six measures have been unanimously approved as being the easiest to implement: encouraging local businesses and partnerships with local producers, organizing beach or green space clean-ups, promoting ecological walks with possible guided tours of the surroundings, providing portable ashtrays for smoking guests, sponsoring associations, and investing in the communication between guests and staff. The measures to be implemented should be adapted according to the type and surroundings of the accommodation.
This research aims to evaluate guests' motivations to participate in environmental activities proposed by hotel establishments. These measures are part of an Environmental Education Strategy in hotels, whose creation is innovative and aims to raise guests' awareness, aiming at changing behaviors and applying them in their post-stay every day. The methodology of the dissertation is based on surveys to potential guests, semi structured interviews to hotel managers and the implementation of a Delphi method, applied to the same group of interviewees. These steps culminated in the elaboration of an Environmental Education Strategy, whose main goal will be, in the future, to integrate the suggested policies in the hotel establishments. The results indicate that potential guests are interested in environmentally themed activities and that hotels already have some environmental awareness and concerns. However, it is notable that there is a lack of measures that involve the guests, so that they feel they are part of the solution. Six measures have been unanimously approved as being the easiest to implement: encouraging local businesses and partnerships with local producers, organizing beach or green space clean-ups, promoting ecological walks with possible guided tours of the surroundings, providing portable ashtrays for smoking guests, sponsoring associations, and investing in the communication between guests and staff. The measures to be implemented should be adapted according to the type and surroundings of the accommodation.
Description
Keywords
Hotelaria Ambiente Educação ambiental Estratégia de educação ambiental Medidas de sustentabilidade ambiental Hospitality Environment Environmental education Environmental education strategy Environmental sustainability measures