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Publication
Motivações, comportamentos e práticas turísticas em eventos de Dark Tourism: o caso dos festivais de HEAVY METAL
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Advisor(s)
Abstract(s)
Esta dissertação tem como objetivo o estudo dos festivais de Heavy Metal enquanto potenciais
produtos de dark tourism em Portugal, através das motivações, comportamentos e práticas turísticas
dos participantes. Pretende, ainda, potenciar a aposta nestes eventos em território nacional,
demonstrando os seus impactes nas comunidades locais. Adicionalmente, pretende identificar as
características inerentes aos participantes em festivais de Heavy Metal, bem como à sua experiência
durante os eventos, posicionando-a no dark tourism spectrum.
A metodologia utilizada nesta investigação assenta em entrevistas semiestruturadas, realizadas
a participantes de festivais de Heavy Metal, bem como a artistas de bandas do género. Procurou-se
aceder às suas motivações e emoções associadas à experiência do festival, bem como aos
comportamentos que observam e levam a cabo nos eventos, e identificar os produtos e serviços
turísticos consumidos durante a experiência.
Concluiu-se que a grande motivação para a participação nestes festivais é a música, seguindo-se
a socialização. Porém, existe uma enorme componente emocional associada aos festivais de Heavy
Metal e que se assume como imprescindível para o pleno usufruto da experiência. Os participantes
procuram sensações cada vez mais autênticas e intensas, enquanto os artistas procuram proporcionar
experiências cada vez mais memoráveis. É passível de se inserir os festivais de Heavy Metal no dark
tourism spectrum, enquanto experiências Lightest, ou mesmo Lighter se se considerarem os festivais
dedicados a subgéneros mais extremos. As comunidades locais têm beneficiado cada vez mais com a
realização destes eventos, compreendendo que a violência que antes era praticada fora do contexto
do festival, atualmente é exteriorizada dentro do evento, de forma controlada e como mecanismo de
canalização de emoções. Os festivais de Heavy Metal assumem-se, cada vez mais, como um nicho de
grande potencial turístico e que merece uma real aposta por parte dos destinos.
Este projeto contribuiu para potenciar a atratividade dos festivais de Heavy Metal, enquanto
ferramentas de promoção turística e desenvolvimento económico e cultural das localidades em que
se realizam. Procurou, ainda, apresentar formas de inovar e diversificar a experiência turística
especializada para o nicho dos festivais de Heavy Metal.
This research aims to study Heavy Metal festivals as potential dark tourism products in Portugal, through the attendees’ motivations, behaviors, and tourism practices. It also aims to boost the investment in these festivals across the country, by demonstrating their impacts on local communities. Additionally, it seeks to identify the characteristics inherent to the participants in these events, as well as their experience, placing it in the dark tourism spectrum. The methodology used in this investigation is based on semi-structured interviews, with Heavy Metal festivals’ participants and Heavy Metal bands’ artists. The interviews sought to access their motivations and emotions, associated with the festival experience, as well as the behaviors they observe and carry out at the festivals, and identify the touristic products and services consumed during the experience. It was possible to conclude that the main motivation to participate in Heavy Metal festivals is music, followed by socialization. Nevertheless, there’s a huge emotional component associated to these events, which is essential for the maximum enjoyment of the experience. The participants seek for increasingly authentic and intense feelings, while artists work to provide increasingly memorable experiences. It is possible to place the Heavy Metal festivals in the dark tourism spectrum, as Lightest experiences, or even Lighter, if extreme metal festivals are considered. The local communities have been benefiting more and more from these events, understanding that the violence that was practiced out of the festivals, some decades ago, nowadays is externalized at the event, in a controlled way, as a mechanism for channeling emotions. The Heavy Metal festivals are a growing potential tourism niche that deserves a greater investment from the destinations. This project has contributed to increase the attractiveness of Heavy Metal festivals, as tools for tourism promotion and economic and cultural development of the local communities. It also sought to present forms of innovation and diversification of the specialized tourism experiences focused on the Heavy Metal festivals niche.
This research aims to study Heavy Metal festivals as potential dark tourism products in Portugal, through the attendees’ motivations, behaviors, and tourism practices. It also aims to boost the investment in these festivals across the country, by demonstrating their impacts on local communities. Additionally, it seeks to identify the characteristics inherent to the participants in these events, as well as their experience, placing it in the dark tourism spectrum. The methodology used in this investigation is based on semi-structured interviews, with Heavy Metal festivals’ participants and Heavy Metal bands’ artists. The interviews sought to access their motivations and emotions, associated with the festival experience, as well as the behaviors they observe and carry out at the festivals, and identify the touristic products and services consumed during the experience. It was possible to conclude that the main motivation to participate in Heavy Metal festivals is music, followed by socialization. Nevertheless, there’s a huge emotional component associated to these events, which is essential for the maximum enjoyment of the experience. The participants seek for increasingly authentic and intense feelings, while artists work to provide increasingly memorable experiences. It is possible to place the Heavy Metal festivals in the dark tourism spectrum, as Lightest experiences, or even Lighter, if extreme metal festivals are considered. The local communities have been benefiting more and more from these events, understanding that the violence that was practiced out of the festivals, some decades ago, nowadays is externalized at the event, in a controlled way, as a mechanism for channeling emotions. The Heavy Metal festivals are a growing potential tourism niche that deserves a greater investment from the destinations. This project has contributed to increase the attractiveness of Heavy Metal festivals, as tools for tourism promotion and economic and cultural development of the local communities. It also sought to present forms of innovation and diversification of the specialized tourism experiences focused on the Heavy Metal festivals niche.
Description
Keywords
Dark Tourism Festivais de Heavy Metal Experiência turística Portugal Música Heavy Metal Festivals Touristic experience Music