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Projeto Profissional: Organização e planeamento das feiras temáticas em Angola
| Name: | Description: | Size: | Format: | |
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| 6.97 MB | Adobe PDF |
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Abstract(s)
Num mercado tão dinâmico e emergente, onde a diversidade e competitividade ganham voz, as empresas vêem-se obrigadas a inovar cada vez mais e a repensarem as suas estratégias, bem como reposicionarem a sua presença num mercado tão exigente, mostrando resultados eficazes e imediatos.
Neste sentido, as organizações devem-se afirmar no mercado apostando, cada vez mais, na inovação e diferenciação, quer seja pela qualidade, preço, criatividade ou serviço pós-venda procurando, desta forma, ganhar maior notoriedade num universo tão competitivo como é o mercado empresarial actual e, em particular, em Angola.
Aliando esta realidade, ao sector das feiras em Angola, o presente Projeto Profissional pretende concluir as principais dificuldades na organização e planeamento de feiras, através da análise da FIB-Feira Internacional de Benguela, como estudo de caso.
Com base no estudo exploratório, foi implementada uma metodologia (apoiada em artigos e documentos científicos, entrevistas e um questionário) para melhor perceção dos problemas que sector de feiras, em Angola, enfrenta actualmente.
In such a dynamic and emerging market, where diversity and competitiveness gain voice, companies are obliged to innovate more, rethink their strategies, and reposition their presence in such a demanding market, showing effective and immediate results. In this regard, organizations should reaffirm their market betting, increasingly, innovate in differentiation, whether for quality, price, creativity or after-sales services, looking thus to gain greater notoriety in such a competitive world as is the market current business and, in particular, in Angola. Combining these factors to the trade sector in Angola, this Professional Project aims to conclude the main difficulties in the organization and planning of fairs, through the analysis of the International FIB-Fair of Benguela, as a case study. Based on exploratory study, a methodology was implemented (supported by scientific papers and documents, interviews and a questionnaire) to better understand the problems that the trade sector in Angola is currently facing.
In such a dynamic and emerging market, where diversity and competitiveness gain voice, companies are obliged to innovate more, rethink their strategies, and reposition their presence in such a demanding market, showing effective and immediate results. In this regard, organizations should reaffirm their market betting, increasingly, innovate in differentiation, whether for quality, price, creativity or after-sales services, looking thus to gain greater notoriety in such a competitive world as is the market current business and, in particular, in Angola. Combining these factors to the trade sector in Angola, this Professional Project aims to conclude the main difficulties in the organization and planning of fairs, through the analysis of the International FIB-Fair of Benguela, as a case study. Based on exploratory study, a methodology was implemented (supported by scientific papers and documents, interviews and a questionnaire) to better understand the problems that the trade sector in Angola is currently facing.
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Keywords
Angola Eventos Exposição Organização de Feiras Organização Profissionalismo Stands