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As estratégias de marketing da SANA HOTELS para fidelizar os seus clientes
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Este relatório é resultado de um estágio curricular realizado no
Grupo SANA Hotels, com o objetivo de concluir o Mestrado em
Gestão do Turismo. O estágio decorreu no departamento de
Marketing e consistiu no desempenho de várias tarefas relacionadas com o
com o marketing e a comunicação, como a criação de conteúdos
promocionais, elaboração de fact sheets, sessões fotográficas e
atividades de social media. A minha contribuição foi bastante
significativa, pois fui capaz de assumir várias tarefas, aliviando a
carga de trabalho dos meus colegas.
This report is the result of a curricular internship carried out in the SANA Hotels Group, with the objective of completing the Master's Degree in Tourism Management. The internship took place in the Marketing department and consisted in the performance of several tasks related to marketing and communication, such as the creation of promotional content, elaboration of fact sheets, photo sessions and social media activities. My contribution was quite significant, as i was able to take over several tasks, relieving the workload of my colleagues.
This report is the result of a curricular internship carried out in the SANA Hotels Group, with the objective of completing the Master's Degree in Tourism Management. The internship took place in the Marketing department and consisted in the performance of several tasks related to marketing and communication, such as the creation of promotional content, elaboration of fact sheets, photo sessions and social media activities. My contribution was quite significant, as i was able to take over several tasks, relieving the workload of my colleagues.
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Turismo Marketing Fidelização Clientes