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Publication
Plano de Negócios: Aldeia das Palhotas
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| 17.26 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O empreendedorismo é, de um modo geral, a medida mais eficaz para
o desenvolvimento da economia dos países. A aposta política, os
incentivos e mecanismos desenvolvidos de apoio à criação de
empresas, resultam da necessidade de existência de um tecido
empresarial forte, como medida de sustentabilidade económica dos
países.
Portugal procura sair de uma grave crise resultante de uma recessão
económica global, que afecta hoje as sociedades mais desenvolvidas. O
aumento das taxas de desemprego e a eminência de falência da
Segurança Social, determinam a urgência de incentivo à criação de
emprego e à reinserção na vida activa.
O Turismo é um sector de actividade muito importante para a
economia do país, resultando numa acentuada parcela do PIB nacional.
A potencialidade dos recursos turísticos é elevada e a inversão da
tendência económica dos últimos anos, passa obrigatoriamente por
uma aposta política neste sector de actividade, diversificando a oferta,
apostando na sustentabilidade e qualidade dos destinos.
O plano de negócios que a seguir se apresenta resulta de uma aposta
do autor no sector turístico, através da implementação de um
aldeamento turístico com respeito pela vertente ambiental, numa
região de grande potencial turístico, a Costa Alentejana.
Entrepreneurship is, in general, the most effective strategy to boost countries’ economic development. Its political endorsement, incentives, and the sustaining mechanisms that allow the creation of new companies result from the existence of a strong business fabric, which mirrors countries’ economic sustainability. Portugal aims at exiting the present global economic recession which affects the most developed societies. The increase of unemployment rates and the eminent failure of the social security system determine the need to create employment and to reintegrate people in the labour market. Tourism is a very important sector for Portugal’s economy, namely in terms of the country’s GNP. The potential of tourism resources is outstanding and the reversal of the economic trend experienced in recent years is necessarily dependent upon a politically-endorsed focus on this economic sector, including the diversification of its offer, increasing focus on sustainability, and the need to improve the quality of tourism destinations. The business plan here presented stems from the author’s focus on the tourism sector through the implementation of an environmentally sustainable tourism resort in the Alentejo’s coastline, an area of undeniable tourism potential.
Entrepreneurship is, in general, the most effective strategy to boost countries’ economic development. Its political endorsement, incentives, and the sustaining mechanisms that allow the creation of new companies result from the existence of a strong business fabric, which mirrors countries’ economic sustainability. Portugal aims at exiting the present global economic recession which affects the most developed societies. The increase of unemployment rates and the eminent failure of the social security system determine the need to create employment and to reintegrate people in the labour market. Tourism is a very important sector for Portugal’s economy, namely in terms of the country’s GNP. The potential of tourism resources is outstanding and the reversal of the economic trend experienced in recent years is necessarily dependent upon a politically-endorsed focus on this economic sector, including the diversification of its offer, increasing focus on sustainability, and the need to improve the quality of tourism destinations. The business plan here presented stems from the author’s focus on the tourism sector through the implementation of an environmentally sustainable tourism resort in the Alentejo’s coastline, an area of undeniable tourism potential.
Description
Keywords
Empreendedorismo Turismo ecológico Turismo rural Sustentabilidade Ambiente Entrepreneurship Eco Tourism Rural Tourism Sustainability Environment
Citation
Publisher
Escola Superior de Hotelaria e Turismo do Estoril