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A study of associative colors in animated films: an analysis of color in Pixar´s characters

2023-01-05Master thesis Open access
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datacite.subject.fosDesignpt_PT
dc.contributor.advisorMiranda, Marta
dc.contributor.authorAndrade, Isabella
dc.date.accessioned2023-01-30T12:40:31Z
dc.date.available2023-01-30T12:40:31Z
dc.date.issued2023-01-05
dc.description.abstractThis dissertation focuses on color and its use as an associative element to emotions, capable of conveying meanings and messages. This topic intends to explore the visual communication area as a means of investigation and analysis in communication design, focusing on studying the films by Pixar Animation Studios. Therefore, a statistical method was utilized based on the character’s colors and emotions. This way, a statistical correlation was generated using specific software for statistics. It was possible to identify the intensity of those correlations (strong, moderate, and weak). So, it was possible to gather a data amount that was subsequently compared based on color theory. With the attribution of the correlation between color and emotions, it was possible to have a better understanding and a scientific approach when comparing them with color theory. Thus, through color theory, one can interpret the character’s color on a chromatic level. It can be just the character or it as a whole in the movie. Then, with the theoretical framework previously established about color in the design. It is viable that the colors analyzed in this work were related to the character’s emotions that they were supposed to convey. Which makes it a narrative element to associate color and emotion in Pixar Animations.pt_PT
dc.identifier.tid203146204pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.26/43450
dc.language.isoengpt_PT
dc.subjectColorpt_PT
dc.subjectAnimationpt_PT
dc.subjectPixarpt_PT
dc.subjectEmotionspt_PT
dc.subjectCharacterpt_PT
dc.titleA study of associative colors in animated films: an analysis of color in Pixar´s characterspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.grantorEscola Superior de Artes e Design
thesis.degree.nameDesignpt_PT

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